Stephen Blanchette
Guest Lecturer @NYU Stern School of Business
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WORK HISTORY
Guest Lecturer @NYU Stern School of Business
Prague, CZ
Deliver a bi-annual highly interactive lecture on the power of purpose in helping organisations build High Performance Brands and achieve superior, sustained marketplace performance.
EDUCATION
Thunderbird School of Global Management
Master of International Management, International Marketing & Advertising
Arizona State University
Bachelor of Science, Finance
SKILLS
ABOUT STEPHEN BLANCHETTE
Since founding LeapQ in 2008, I have been helping FTSE 500 clients create preference-driving value for their customers and shareholders. Using the principles behind our Leap System and other proprietary tools and frameworks, our clients learn how to position and differentiate themselves, improve their customer experience, increase brand advocacy inside and out, and end the vicious cycle of competing on price and chasing competitors.As an accomplished marketing, brand and CEx expert with over 25 years of experience, I have helped telecoms and financial service companies across Europe, the Americas and the Middle East achieve measurable improvements in their NPS, brand preference and commercial results.\"The team from LeapQ led us on an experiential learning journey that was as inspiring and thought-provoking as it was practical. Their Brand & Deliver Academy enabled us to gain the kind of hands-on experience that gave us the confidence to walk away and take on our strategic marketing planning and implementation process for real.”Vidar Pedersen, Director of Strategy and Brand Portfolio of Telenor NorwayPrior to founding LeapQ, I held director-level positions in some of Europe’s leading telecommunications companies, where my responsibilities included customer and employee experience, marketing and brand strategy, and insights & intelligence. I have delivered programmes for clients as diverse as American Express, Vodafone Group, Deutsche Telekom Group and Raiffeisen Bank, often making use of my proprietary storytelling-based methodology to define and disseminate a company’s high-level purpose and culture. I have co-authored a book on the subject, called Storytelling: Branding in Practice.Feel free to contact me directly at s••••••••@leapq.org or by connecting with me here on LinkedIn.Specialties- Value creation- End-to-end marketing and brand strategy, planning and implementation- Brand portfolio strategy- Brand planning and development- Organisational purpose and values definition- Strategic planning workshop design and facilitation- Strategic marketing and brand training design and facilitation- Business-brand alignment- Customer experience platform design, deployment and ongoing management- Personal brand development
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