Stephen Baird

About Stephen Baird

My passions lie in the fascinating and always evolving medical device industry. I\'m at my happiest when I work closely with healthcare practitioners, industry experts, and innovators dedicated to improving lives. It can take the form of new product launches, marketing campaigns, industry research, or process improvements.My professional experience has been fun and funky. Initially, I graduated with a biochemistry degree but found more of a love for business than lab work, so I pivoted into sales for a year. After that stint and missing a role in science, I found a good fit within the biotech world, helping with lean and six sigma projects to improve the quality and costs of protein and nucleic acid reagents.Fortunately through the help of mentors, I discovered the exciting medical device industry and have enjoyed my time ever since within a variety of roles. Some involved strategic pricing and contracting, while others took on the form of leading a team to launch new products. My current and most rewarding is as a global product manager and marketer where I lead product launches and marketing campaigns for our leadless pacemakers.Favorite hobbies at the moment: homebrewing, gardening, weight lifting, travel.

Experience

1. Senior Global Product Manager, Leadless Pacemakers

   Abbott

   Apr 2024 — Present · Austin, TX, US

   Leading global product launches and marketing campaigns for leadless pacemakers in the U.S. and other geographies- Creating new product positioning and product messaging via sales team and customer interviews- Developing marketing messaging, materials, and campaigns from research results and segmentation- Analyzing the market for trends, segments, and opportunities- Crafting go-to-market strategy and led cross-functional teams to a successful execution- Coordinating with global partners on current and future launches and campaigns- Partnering with education team on creating KOL development and engagement plans- Reviewing new clinical studies and publications for competitive intelligence and therapy trends- Creating clinical intel and objection handling documents to help sales team address product alternatives

Education

• The University of Texas at Austin

  BS, Biochemistry

  2000 — 2005

Skills

• Data Analysis
• Six Sigma
• Management
• Operations Management
• Lean Manufacturing
• Project Management
• Pricing Strategy
• Business Process Improvement
• Vba
• 5s
• Training
• Pricing Analysis
• Process Improvement
• Microsoft Excel
• Business Strategy
• Leadership