Stephen Zantz

About Stephen Zantz

Experienced Vice President with over 12 years of expertise in paid search marketing and the advertising industry. Proven ability to craft and execute data-driven paid search strategies, optimize campaign performance, and lead high-performing teams. Strong foundation in marketing with a Bachelor of Science from West Virginia University.

Experience

1. Vice President, Paid Search

   Havas Media Network

   Sep 2023 — Present · New York, NY, US

   Manage a 10-person team of Analysts up to Associate Director to drive performance for Sanofi\'s RX paid search business-Lead multiple account transitions/launches to help build agency growth (Ex: Tzield, Fitusiran, ITP, & Rezurock)-Contributed paid search expertise to multiple agency new business pitches-Client solutions partner for multiple lines of business across the Sanofi portfolio-Develop performance growth programs to ensure team members are set up for success-Collaborate with platform partners on new tests and innovation within paid search landscape

Education

• West Virginia University

  BS, Marketing

  2010 — 2014

Skills

• Microsoft Word
• Paid Search Campaigns
• Pay Per Click (Ppc)
• Proficient in Microsoft Word, Excel, Powerpoint, and Access
• Marketing Communications
• Facebook
• Doubleclick
• Twitter Marketing
• Bing Ads
• Amazon Marketing Services
• Paid Search Strategy
• Yahoo Search Marketing
• Marin Software
• Teamwork
• Prisma (Mediaocean)
• Google Analytics
• Marketing Strategy
• Social Media
• Search Engine Marketing (Sem)
• Facebook Marketing
• Microsoft Office
• Public Speaking
• Social Networking
• Ds3
• Google Adwords
• Social Media Marketing
• Microsoft Excel
• Powerpoint
• Kenshoo
• Marketing