Stephen Sandifer

About Stephen Sandifer

I specialize in marketing for emerging industries. Currently running marketing at…

Experience

1. Director of Peformance Marketing

   UNIQLO

   Apr 2021 — Present

   Lead a team of 3 plus social, digital and PR external agencies while overseeing brand strategy and marketing planning for DTC and wholesale accounts.» Lifestyle, women\'s DTC and wholesale fashion brand including footwear and sustainable products.» Targeting Millennials, Gen X and Baby Boomer female demos. Well-known for denim innovation in fabric technologies. Oversee brand strategy and marketing planning for DTC and wholesale encompassing an omni-channel strategy: Paid, Search, E-Commerce, Social, Influencer, PR, Brand, Email/Triggered, Text, Affiliate, and Loyalty. Product campaign and new vertical launches: footwear, product and sustainability. Creative collaboration on photoshoot planning, content, and deliverables in all verticals. Implemented a holiday \'21 conversational text journey, increasing revenue by $200k in a two-month span. Increased funnel acquisition and retention through targeted, segmented, campaign strategies and content resulting in MOM increases. Led brand collaborations with celebrity content that resulted in a high-yielding return surpassing goals by 48%

Skills

• Vmware
• Telephony
• Microsoft Azure
• Infrastructure
• Salesforce.com
• Virtualization
• Firewalls
• Cloud Computing
• Asterisk/Comedian Pbx, Avaya Definity, Intuity, Cisco Call Manager/Unity
• Network Security
• Data Center
• Cisco Call Manager
• Amazon Web Services (Aws)
• Servers
• Storage
• Sales Presentations, Public Speaking, Overcoming Customer Objections
• Aix, Linux, Openbsd, Solaris, and Windows Server Os
• Disaster Recovery
• Active Directory
• Unix
• Hardware
• Networking
• Vmware Esxi and Microsoft Hyper-V Virtualization
• Juniper
• Cisco Technologies
• Management