Stephen Roswarski
National Sales Director @Lowen Corporation
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WORK HISTORY
National Sales Director @Lowen Corporation
Lafayette, IN, US
Lowen Corporation is a recognized leader in the graphics industry, specializing in high-quality, scalable solutions for fleet, commercial, and branded environments. With decades of experience, Lowen has built its reputation on precision manufacturing, operational excellence, and a deep understanding of how graphics impact brand visibility in the field. From complex fleet rollouts to ongoing asset refresh programs, Lowen delivers end-to-end solutions that prioritize consistency, durability, and speed to market while minimizing operational disruption for customers.In my role as National Sales Director, I am responsible for leading and developing a high-performing sales organization focused on strategic growth, customer alignment, and executional excellence. This includes driving pipeline development, establishing clear sales processes, and ensuring our team delivers a consistent, consultative experience that aligns with the evolving needs of our customers.A key priority is strengthening relationships with national and regional fleet operators by understanding their business at a deeper level and aligning Lowen’s capabilities to reduce friction across their branding lifecycle. This includes improving visibility into project execution, increasing speed and accuracy in delivery, and leveraging tools and processes that keep customer assets in operation.Internally, I am focused on building a culture of accountability, clarity, and continuous improvement. By aligning people, process, and performance expectations, we are positioning the team to scale effectively while maintaining the high standards Lowen is known for.I welcome the opportunity to connect with organizations looking to elevate their graphics strategy and execute with greater consistency, efficiency, and control.
EDUCATION
Purdue University
Bachelor’s Degree, Communications/Advertising - minors in Psychology and English
ABOUT STEPHEN ROSWARSKI
I am a senior executive sales and marketing leader with decades of experience guiding organizations through growth, change, and strategic inflection points.Across transportation, manufacturing, and agricultural technology markets, I have built disciplined revenue organizations that scale. I have served as VP of Sales & Marketing, Director of Sales North America, and founder of a successful growth company. In each environment, my mandate has been consistent: build strong teams, align strategy with execution, and drive sustainable revenue performance.My leadership approach is grounded in a few core principles:• Clarity. Clear priorities. Clear ownership. Clear expectations.• Humility. Respect for people, history, and what already works.• Honesty and truth. Candid dialogue that strengthens decisions and performance.Sustainable success has never come from strategy alone. It comes from aligning people, culture, and execution, then holding ourselves accountable to what matters most.I have led long cycle, high value sales environments where solution based selling, ROI justification, and operational excellence determine outcomes. I bring structure to forecasting, discipline to pipeline management, and alignment between sales, marketing, and operations. More importantly, I develop leaders, not just salespeople.The framework I outline in my book, The Discipline of Business, reflects how I think and lead. It centers on:PeopleProductsProceduresGoalsGapsGame PlansMarketsMessagesMethodsIt is built on a simple belief: not everything that is important can be measured, and not everything that can be measured is important. Having answers is irrelevant if we are not asking the right questions.I am most effective in organizations that value thoughtful, values based leadership, strong teams built on trust and accountability, and long term impact over short term optics. My role is to bring steady judgment, disciplined execution, and a people centered approach to building organizations that endure.
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