Stephen Latham

Seo Manager @Iceland Foods

Deeside, GB

Key Responsibilities: • I am responsible for the day to day SEO functions on the website.• Identifying opportunities based on keyword search volume, market demand and customer buying habits: and creating relevant categories/landing pages to showcase key product ranges.• Collaborating with key stakeholders to ensure SEO best practises are adhered to. I.e. Merchandising & Online Trade, PR & Social, CR & UX, Dev and Analytics teams.• Formulating SEO strategy over the period of 6-12 months and beyond.• Educating and advising all key business stakeholders on SEO best practises.• Monitoring daily keyword rankings, organic traffic levels, KPI\'s, obtained backlinks and overall organic performance, using a wide range of SEO tools and software.• Carrying out frequent SEO audits/website crawls to identify key areas for improvement and providing appropriate recommendations based on the findings.• Daily/Weekly/Monthly SEO reporting and providing regular Organic channel updates.• Currently developing a Migration plan ahead of transitioning to our new website. This is the latest version of Salesforce and our website has pages total.• Strong focus on on-page SEO ensuring site architecture and internal linking structure is optimised to prioritise customer journey. Also optimising key categories on the site such as: frozen food, fresh food, drinks, exclusive brands & sale/offers.