Stephen MacDonald

About Stephen MacDonald

Making movies is hard enough. We might as well have fun while we do it.

Experience

1. Executive Producer

   Hawkfish Llc

   Jan 2020 — Present · New York, NY, US

   Responsible for creating high impact viral digital advertising for the Mike 2020 Presidential campaign resulting in millions of organic views.(Creative work available upon request) Managed a large team of creatives in a very high paced high pressure environment. Managed a team that reimagined the social media presence of a 100-year-old public health institution resulting in 300% growth in followers on Instagram and a 10x growth in engagement over less than one year.(Creative work available upon request) Managed the creative pitch and ideation process for new business. Managed the creation of multi-million dollar campaigns on a short deadline amid changing client goals and messaging tracks.(More information available upon request) Wrote and Produced the ad “Every School Shooting” for the Mike 2020 presidential campaign. An ad that tested in the top 3% of all political ads. Wrote and Produced “Donald Trump’s Real Super Bowl” ad that was a digital clapback against the then sitting president that resulted in over 5 million views and a video completion rate more than double the industry average.

Education

• Columbia College Chicago

  BA, Film and Video; Project Management and Development

  2004 — 2009

Skills

• Motion Graphics
• Photoshop
• Social Media
• Final Cut Pro
• Animation
• Short Films
• Copywriting
• Blogging
• Research
• Writing
• Photography
• Editing
• Creative Writing
• Video
• Innovation
• Video Editing
• Premiere
• Film
• Video Production
• Digital Media
• Adobe Creative Suite
• Project Management
• Advertising