Stephen Lasher

About Stephen Lasher

A professional with 10+ years of Television Sales and Finances experience. Since Fall…

Experience

1. VP of Local Media Finance and Analytics

   Univision

   Nov 2014 — Present

   Oversaw forecasting, inventory management and pricing for 20 Owned and Operated TV Stations markets and 17 Radio markets that account for $800M in sales. Reported to the CFO of Local Media and managed a bi-coastal team of 5. • Used historic performance and local market forecasts to derive a long range sales plan. Plan submitted to Univision CEO, CFO and senior leader and used in preparation for company IPO. • Built a predictive short term revenue forecasting tool. Tool cut forecast inaccuracy from 15% to 5%, reducing uncertainty by about $10M a quarter. • Managed market pricing deep dive and strategy session in Los Angeles that turned around business from declining -11% in 2015 to growing +10% in 2016. • Improved revenue by $12M by evaluating inventory usage and redeploying prime inventory. • Established a set of key performance indicators and dashboards to track operational improvements. • Initiated a weekly revenue forecasting process to report risks/opportunities to President of Local Media. • Created “War-Room” template to be used by a market to drive sales improvement and strategy. • Worked as steering committee member for the Sales Forecasting/CRM/RFP system overhaul and implementation. • Prepared material for Investor Relations team in preparation of potential Univision IPO. Responsible for all Local Media sales material. • Devised new Radio Network inventory process to maximize available inventory and drive price.

Skills

• Analytics
• Marketing Strategy
• Broadcast
• Social Media
• Advertising
• Competitive Analysis
• Product Management
• Strategy
• Entertainment
• Integrated Marketing
• Television
• Advertising Sales
• Sales