Stephen House
Head of Partnership Marketing Global @DFDS
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WORK HISTORY
Head of Partnership Marketing Global @DFDS
Lead the sales and marketing strategy for passenger partnerships across Europe, covering affiliates, tour operating and strategic partners. Set direction for B2B and B2C distribution and partner-led acquisition, supported by data-led planning, cost of sale optimisation and clearer commercial governance. Work closely with sales, finance and insights teams to strengthen reporting, attribution and decision making, and led analysis of channel distribution impacts to inform future passenger strategy and commercial priorities.
EDUCATION
The Institute of Direct and Digital Marketing (IDM)
Digital Marketing Graduate Diploma, Marketing
SKILLS
ABOUT STEPHEN HOUSE
Senior commercial leader with extensive experience leading passenger-focused growth across complex, multi-market travel environments. I have directed acquisition and retention strategies spanning B2B and B2C distribution. I specialise in shaping commercially disciplined marketing and sales functions, aligning teams across the distribution mix to deliver sustainable revenue growth and improved cost of sale. Known for clear commercial judgement, structured decision-making and strong stakeholder engagement, I bring a balanced mix of strategic thinking, pragmatic problem-solving and steady leadership. I am particularly effective at bridging sales, marketing, revenue management and finance, converting insight into action and building scalable commercial operations supported by robust data, governance and modern martech. Alongside my role at DFDS, I am a Board Trustee at ORCA, contributing to commercial governance and long-term strategic direction. Through this work I support marine conservation programmes that combine research, education and public engagement, ensuring environmental responsibility is embedded alongside commercial objectives.
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