Stephen H. Yu
- Role
- President & Chief Consultant at Willow Data Strategy, Llc
- Location
- Fort Lee, NJ, US
- LinkedIn followers
- 500 followers
About Stephen H. Yu
Executive level data/analytics expert with proven track record in comprehensive…
Experience
President & Chief Consultant
Dec 2013 — Present
Willow Data Strategy helps marketers monetize their data assets by effectively bridging marketing and technology world with years of battle experience and result-oriented mindset.Provide executive level data strategy and analytics consulting services including:• Data strategy and roadmap development• DB marketing/CRM strategy development and execution• Need analysis and business requirement gathering• Marketing database design specialized for advanced analytics• Specification for true Customer 360 environment • Detailed guidance for advanced analytics and predictive modeling• Database audit and troubleshooting• CDP/marketing database implementation and improvement strategies• Vendor selection and management• Job requirement development for data and analytics personnel • External data and toolset evaluation• Report and dashboard design for various levels of usersSpecifically for advanced analytics:• Model evaluation and improvement recommendations• Supervision and guidance for analysts, data scientists, and outsourcing vendors• Development of job descriptions of analytics personnel and project specifications• Prescription of \"right\" models to meet business goals• Model specifications and application of advanced analytics• Creation of “analytics-ready” environment for fast and error-free deployment of models• Productization of data assets through modeling
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