Stephen Ferdinando
Social Media Manager @YouTube
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WORK HISTORY
Social Media Manager @YouTube
London, GB
Developing and delivering social media marketing strategies for YouTube UK\'s break-through-moments; including the BRITS 2022 & 2023, Qatar FIFA World Cup 2022, Wireless Festival 2022, Arctic Monkeys At Kings Theatre, Sidemen Charity Football Match 2022 & 2023, The EarthShot Shot Prize, Ali A\'s uTure Show, and many more- Working on the social strategy for YouTube Shorts, developing short form content for YouTube\'s own channels, as well as partner and talent handles/channels, across all metrics (music, gaming, sport, lifestyle)- Experience managing influencer marketing campaigns, working with agencies & creators to develop and deliver strategies that build audiences and awareness- Leading go-to-market social media strategies for all YouTube Originals, as well as developing and advising on social best practise from conception to launch; working across Munya Chawawa\'s Race Around Britain, Joe Wicks\' The Workout Badges, Davido: Return To AfroNation, GRM\'s Terms & Conditions, plus Seat At The Table, Corpse Talk, If I Could Tell You Just One Thing, The Mandela Project, and Hometown Showdown- Managing the always-on UK content for YouTube owned social platforms- Working closely with talent and agencies to develop and deliver all social marketing in the most creative, impactful way possible, across music, sport, gaming, lifestyle, and Originals.
EDUCATION
Mayflower Sixth Form College
English Lit & Lang, History, Drama, Media, Critical Thinking
University of Birmingham
2.1, English with Creative Writing
SKILLS
ABOUT STEPHEN FERDINANDO
I am a Social Media Manager with nearly 10 year\'s experience, currently working with YouTube. I previously oversaw social content at Radio X, and have experience with BBC, Fremantle Media, and more. As well as producing digital, video, and radio, I also host Naked Money podcast, and present with Danny Wallace on Danny Wallace\'s Important Broadcast on Sunday mornings.
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