Stephen Diorio

About Stephen Diorio

I’m an established authority in Revenue Operations, go-to-market strategy, commercial transformation, integrated sales and marketing programs with over 30 years of experience helping the owners and leaders of B2B businesses create new growth and enterprise value through Revenue Operations and Connected Marketing Strategies. I help growth leaders increase their return on growth assets (data, technology, content, and people) and reallocate and connect marketing and sales resources to create more scalable, faster and profitable growth.As EVP of Growth Strategy at Horizon Business, and the leader in the field of Revenue Operations, I lead a world class faculty of experts to arm a new generation of growth leaders with the consulting, education, tools, and capabilities they will need to accelerate revenue growth and adapt to the new market environment. I am on the board of Revenue Operations Associates, a community of Revenue leaders, RevOps practitioners, academics, and experts have built Certification, Education and Execution tools to help CEOs, and their growth leaders to realize the full potential of their go to market.Over the last three decades, I have helped the CEOs, Boards, CMOs and CFOs of over 100 leading brands create new growth and enterprise value by improving their return on growth investments and reallocating marketing and sales resources to strategies that grow profits and firm value, these include: Armstrong, American Express, CBS, DuPont, IBM, Janus, Morgan Stanley, PwC, Ricoh, SunTrust Bank, Staples, UPS, and US Bank.My work with the Forbes Marketing Accountability Initiative the Marketing Accountability Standards Board allows me to help Business Owners, CEOs, CFOs and CMOs to communicate, quantify and improve the contribution of marketing to enterprise value, and unlock the profit growth potential and untapped equity value in their businesses.I have published research and books that connect growth investment to firm value including: “Revenue Operations: A New Way to Align Sales and Marketing, Monetize Data, and Ignite Growth (Wiley)\", “Beyond e: 12 Ways Technology Will Transform Sales & Marketing Strategy (McGraw-Hill)”, “Marketing Accountability: A CEO Blueprint for Driving Enterprise Value By Maximizing the Effectiveness of Marketing Investments, Strategies and Actions (Forbes)”.

Experience

1. Board Advisor

   Revenue Operations Associates

   Feb 2024 — Present · New York, NY, US

   Board Advisor to Revenue Operations Associates, creator of the industry standard Revenue Operations Certification Program and the GTM Accelerator, an industry standard benchmark that helps leaderships teams, owners, boards and investors to find, value, quantify and unlock the latent growth potential in the business.

Education

• The Wharton School

  Executive Education, Customer Analytics for Growth using AI, Machine Learning and Big Data

  2019 — 2019

• Bucknell University

  BSME, Mechanical Engineering

  1979 — 1982

• The University of Chicago Booth School of Business

  Master's degree, Marketing and Finance

  1985 — 1987

Skills

• Sales Enablement
• Multi-Channel Marketing
• Channel
• Sales Operations
• Thought Leadership
• Selling
• Marketing Strategy
• Strategic Partnerships
• Saas
• Enterprise Software
• Product Management
• Competitive Analysis
• Cloud Computing
• Analytics
• Leadership
• Demand Generation
• Marketing
• Business Alliances
• Content Strategy
• Strategic Planning
• Start-Ups
• Management
• Strategy
• B2b Marketing
• Business Development
• Lead Generation
• Program Management
• Sales
• Product Marketing
• E-Commerce
• Crm
• Integrated Marketing
• Segmentation
• B2b
• Executive Management
• Customer Acquisition
• Marketing Automation
• Direct Marketing
• Online Marketing
• Salesforce.com