Stephen Couch
Corporate Director, Market Insight @Cascades
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WORK HISTORY
Corporate Director, Market Insight @Cascades
Toronto, ON, CA
EDUCATION
Mohawk College
Municipal Planning Technician Diploma, Municipal/Urban Planning
Ryerson University
Bachelor of Applied Arts, Applied Geography
ABOUT STEPHEN COUCH
Seasoned Strategic Insights Expert & Team Leader Analytical and strategic category strategy and business insights leader with a 16-year record of success in driving profitability and market share growth for high-profile CPG brands. Skilled in translating market trends and consumer insights into innovative operational and marketing strategies that enhance revenue while reducing cost. Excellent negotiator and influencer with vast experience in building relationships with retailers and stakeholders. Adept in assessing market performance to identify opportunities and determine adjustments in pricing, promotion and merchandising plans. • Critical thinker with the ability to clearly grasp short, medium and long-term goals, • Conduct valuable competitive analysis, and analyze data to devise a unique business vision. • Excellent communicator and problem solver • Effectively leads and develops teams and delivers compelling presentations to clients and executives. • Uses sharp judgment and initiative to challenge conventional wisdom and drive improvement. • Skilled in using a wide range of software to conduct quantitative and qualitative analysis that produces key performance insights, as well as tracking KPIs to inform tactics. • Team builder and mentor who provides opportunities for professional growth and gets the most out of team members.
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