Stephen Buchanan
Emea Director of Insights @Profitero+
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WORK HISTORY
Emea Director of Insights @Profitero+
Maidenhead, GB
Lead the EMEA Insights organisation, partnering with global brands to translate digital shelf performance into clear, actionable growth strategies.Key responsibilities & achievements:Lead a high-performing Insights team supporting enterprise FMCG and consumer brands across EMEA.Turn complex data signals into strategic recommendations on search, content, availability, pricing, ratings & reviews, and conversion.Provide senior-level consultation to global ecommerce, marketing, and commercial teams.Drive adoption of Profitero+ analytics across large enterprise organisations.Deliver executive-level insights that explain not just what is happening online, but why — and what actions will drive impact.Skills: eCommerce Strategy · Leadership · Digital Shelf · Client Advisory
SKILLS
ABOUT STEPHEN BUCHANAN
I’m an eCommerce insights and digital shelf specialist with 20+ years’ experience helping global brands turn complex data into clear, actionable strategies that drive growth.I currently lead the EMEA Insights team at Profitero+, partnering with some of the world’s biggest FMCG and consumer brands to improve their digital shelf performance across Amazon and major retailers. My passion is simplifying what’s happening — and why — so teams can make smarter decisions on visibility, content, pricing, and conversion.Before Profitero+, I spent over a decade at Nielsen, leading multi-market commercial relationships with Unilever, Reckitt, Heineken, GSK, and P&G. I’ve managed large analytical teams, delivered major BI transformations, and driven multi-million-dollar revenue plans through data-led partnerships.I’m at my best when working with clients to unlock insights, build strong commercial alignment, and help teams confidently navigate fast-moving digital and retail channels.Always happy to connect with professionals in eCommerce, insights, FMCG, or data-driven growth.
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