Stephen Bashore

About Stephen Bashore

Performance-oriented Associate Creative Director with 18+ years of creative design…

Experience

1. Associate Creative Director

   Verizon

   Mar 2019 — Present · New York, NY, US

   Provide creative direction and management for 4 business channels at the most awarded in-housemarketing group 2022; manage the scope of work for retail and sponsorship (sports and musicfestivals), live and experiential events, visual merchandising, trade show and workplaces.• Serve as the point of contact with 360-degree project view and supervise the day-to-daydesign team workflow by defining project goals, design direction, and communicating projectspecifications based on business partners briefs• Provide direction for both internal and outside organizations, collaborate with cross-functionalteams and stakeholders • Leverage artist / talent partnerships like Shawn Mendes, Camila Cabello and NFL to developmultiple events attended by over 1.3m consumers in support of company wide growth KPIs• Create consumer product marketing campaign graphic toolkit and guidelines for over 6,300+national retail locations leveraging messaging, branding, sales collateral and multimedia design• Enhance the retail experience through strategic visual hierarchy adjustments, reducing copy andart direction of imagery, easing in-sore customer frustration • End to end design of reusable touch less retail pop-up shops used at events like NFL games andIndianapolis 500 generating over $1 million in sales• Develop toolkit and branding guidelines for exterior and interior environmental graphics,signage, and workplace spaces• Improved design process efficiencies through creative leadership for B2B and B2C groups, toestablish and reinforce guidelines / brand architecture, design systems, asset management,marketing materials, photo shoot standards and documentation / format requirements• Lead the creative direction, design and development of tier 2 and tier 3 sponsorship events bydirecting partner agencies and event production partners in theme development, brand voice,logistics management, design systems thinking, and customer experience throughout the process

Education

• University of the Arts

  BFA, Graphic Design

  2002 — 2006

Skills

• Indesign
• Donor Recognition
• Illustrator
• Environmental Graphics
• Experience Design
• Corporate Identity
• Wayfinding
• Posters
• Interactive Media
• Creative Direction
• Visual Communication
• Book Design
• Graphics
• Brochures
• Logos
• Signage Design
• Typography
• Environmental Design
• Branded Environments
• Exhibit Design
• Concept Development
• Photography
• Brand Development
• Signs
• Layout
• Banners
• Photoshop
• Image Manipulation
• Logo Design
• Retouching
• Graphic Design
• Art Direction
• Information Design
• Web Design