Stephen Baker
Independent Market Research and Forecasting Consultant @Sjb Research Consulting
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WORK HISTORY
Independent Market Research and Forecasting Consultant @Sjb Research Consulting
Reading, GB
Founder and principal serving pharma and provider clients with research, strategy, and forecasting across the product lifecycle. Full Service Projects: rapid primary research, forecast model builds, decision support tool, horizon scanning, secondary data analysis inc custom GPTs, 2. For Client Side Insight Teams: Insight Department Effectiveness, Contingency/interim support and fixed term project management in PMR, CI, IQVIA etc3. For Agencies: Client Engagement, Advisory and Training and Freelance Project Management
EDUCATION
CIM | The Chartered Institute of Marketing
Advanced Certificate in Marketing, Marketing
Digital Marketing Institute
Professional Diploma in Digital Marketing, Digital Marketing
CIM | The Chartered Institute of Marketing
Postgraduate Diploma in Marketing
University of Derby
Bachelor of Arts (BA), Business & Marketing
Heriot-Watt University
Master of Business Administration (MBA)
SKILLS
ABOUT STEPHEN BAKER
Marketing Insights and Analytics leader in global healthcare/pharma industry•Substantial experience in building and leading teams to deliver value-added research, forecasting and analytics solutions to inform business decisions.•Ability to innovative research and insight solutions in fast-paced and resource constrained environment.•20+ years hands-on expertise in delivering primary market research and business analytics projects across the product life cycle-Expertise in market sizing, RWD, product forecasting, SFE, strategic planning, primary and secondary research, commercial mix, business cases, KPIs and dashboards, IQVIA data, patient journey analysis and many more•Sector experience includes Rare, CNS, GI, Immunology, Oncology, Respiratory, Urology, Orthopaedics, Eyecare, HIV, Aesthetics, FMCG, Devices. Global and country (UK), Reimbursed and consumer markets.•Member of the Chartered Institute of Marketing (CIM) achieving \"Chartered Marketer\" status•Certified Member of the Market Research Society (CMRS)•EphMRA/BHBIA Code of Conduct/AER certified
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