Stephany Ibrahim Fitch
Head of Host Marketing @ Neighbor (a16z · Fifth Wall) · Growth Advisor · Founder @ Fitch & Co · Built Markets from Zero to #1
- Role
- Gm, Brazil (Growth, Content & Partnerships) at Hallow
- Location
- Lehi, UT, US
- LinkedIn followers
- 500 followers
About Stephany Ibrahim Fitch
Wife. Mom. Christian. Everything I build professionally is for the glory of the Lord Jesus Christ.I build growth engines for companies that don’t have a playbook yet.Over 15 years, I’ve scaled consumer apps, marketplaces, and CPG brands. My pattern is consistent: enter early, build the operating model from zero, and deliver measurable growth. NEIGHBOR · a16z · Fifth Wall · $74M raisedHost acquisition and supply growth for the “Airbnb of storage” — full-funnel performance acquisition, LTV/CAC accountability, revenue modeling, supply activation, UGC-driven distribution, community-led growth, and supply growth systems at marketplace scale. HALLOW · General Catalyst · Drive Capital · Peter Thiel · $157M raisedGM Brazil — 300K to 5M+ downloads · #1 App Store and Google Play during Carnaval · 100M+ organic impressions in one month with a $15K budget · Christ the Redeemer partnership · tier-1 media and national TV · Brazil became the company’s #2 global market. FITCH GROWTH PARTNERSFractional CMO and growth advisor for consumer apps, marketplaces, and purpose-driven brands. fitchgrowth.co GLORIFY · Series B · a16z22nd hire · Led hypergrowth of LATAM and Brazil (80% of company results) · 500K to 5M users · 8M+ LATAM · WAU +435% PLAYKIDS · MovileProduct Marketing and Innovation Sr. Manager · Leiturinha — largest children’s book subscription club in Brazil · 180K+ subscribers · Churn 6% to 3.5% · LTV growth · 20+ new partnerships GOOMER · SaaS · B2B · PLGGrowth Marketing and CX · Brazil’s leading restaurant tech platform · product-led growth and freemium expansion JBS / SWIFTSenior Brand and Digital Marketing — US$240MM brand · Pioneered store-within-a-store retail channel, now consolidated across hundreds of locations in Brazil · Media buying across RedeTV, Spotify, Waze, Facebook, Instagram, Google UNILEVER · UFLPFirst e-Commerce trainee in Brazil · 32 brands · $6MM managed annually · First market globally to deploy Baby Dove · “Let’s Cook” drove 15% Foods portfolio growth PALETAS WEY · Southeast AsiaDirector of Sales and Marketing · Double digit YoY growth · Paid media, e-Commerce, key account management, PR and eventsI co-lead House of Glory as a Senior Pastor and missionary. My story is featured in Show Me Your Glory — a documentary about people who, through pain and suffering, encountered the Lord Jesus Christ. 98% Rotten Tomatoes · 9.1 IMDb · Amazon Prime Video · Apple TV · YouTube · showmeyourglory.com“Whatever you do, work at it with all your heart, as working for the Lord, not for human masters.”Colossians 3:23
Experience
Gm, Brazil (Growth, Content & Partnerships)
Jan 2024 — Present
Key achievements: Took Hallow to #1 on both App Store and Google Play during Carnaval 2024, and again to #1 on App Store in 2025 — the first time a prayer or wellness app reached that position in Brazil. Drove national-scale impact with over 100 million impressions during Ash Wednesday 2025, including a historic campaign at Christ the Redeemer Sanctuary (Wonder of the World) — a first for a wellness app. Grew from 3M to 5M+ downloads in Brazil, after delivering 500% YoY growth in the first year.⏱ Passed 50 million+ prayers completed in the country. Scaled Instagram from 1K to 500K+ followers in just over a year — entirely organic.🤝 Built and now lead a local cross-functional team: marketing, content, audio engineering, and design. Drove high-impact influencer and creator campaigns to localize the brand across diverse audiences and regions.🧾 Designed and launched the first monetization strategy beyond app stores, including new payment methods like Pix, boleto, and monthly installments, helping address local access barriers.🤖 Led the localization and creative adaptation of global content and UX for cultural and spiritual resonance. Established 100+ strategic partnerships with- Influencers, creators, and musicians within the Catholic space- Priests, religious leaders, and Catholic communities across Brazil- Key players in the Catholic ecosystem, including media groups, event organizers, and formation networks Collaborated closely with Product, Data, and Ops to identify structural barriers to conversion and propose scalable solutions — while keeping user experience and mission at the center.As GM for Brazil, I operate as both a local strategist and global bridge — helping Hallow grow with cultural depth, operational agility, and long-term sustainability.
Education
Universidade Estadual de Campinas
Graduation, BSc in Biological Sciences
2004 — 2009
Pontifícia Universidade Católica do Rio Grande do Sul
Master of Business Administration - MBA, Marketing, Branding and Growth
USP - Universidade de São Paulo
Master of Business Administration - MBA, Management and Environmental Technologies
2009 — 2011
Universidade Estadual de Campinas
Licentiate degree, Biology/Biological Sciences, General
2004 — 2009
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