Stephanie Yee
Senior Director, Brand Creative & Content @Hinge Health
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WORK HISTORY
Senior Director, Brand Creative & Content @Hinge Health
San Francisco, CA, US
Lead creative strategy for a category-defining digital health company navigating category definition, trust-building and communicating efficacy for a skeptical audience. Oversee a multi-disciplinary team and agency partners across B2B2C brand, growth, content, and commercial, building systems that scale without sacrificing craft or quality. Delivering brand-led experiences, GTM campaigns, 0-1 product launches, enterprise and performance marketing contributing to hundreds of thousands of accepted members, exceeding performance targets resulting in double-digit YoY growth.• Anchored the creative vision for Hinge Health\'s May 2025 IPO, from S-1 and roadshow video to NYSE, OOH, and paid, translating a complex healthtech growth story into a unified investor-grade brand narrative presented to executive leadership and public markets.• Accelerated 50% reduction in CAC through performance-driven creative content, systems and insight driven experimentation.• Architected creative production to growth assets and 7,500+ commercial assets annually.• Champion enterprise creative strategy across the full B2B marketing mix, sales enablement, thought leadership, demand gen, and experiential events, ensuring cohesive brand expression from awareness through consideration.• Launched Movement that Means Business, Hinge Health\'s B2B brand awareness campaign at HLTH 2025, reaching 2M+ impressions and establishing a distinct enterprise voice in a crowded healthcare conference landscape.• Spearheaded AI-augmented workflows, driving 30% output growth with 25% headcount reduction without sacrificing brand quality.
EDUCATION
College of San Mateo
Associate of Arts (AA), Technical Arts and Graphics
California State University, Long Beach
Bachelor of Fine Arts, Visual Communication
SKILLS
ABOUT STEPHANIE YEE
Curious, audience-obsessed creative leader building brand identities and expressions that feel clear, trustworthy, and human. Expertise in simplifying and translating complexity into emotionally resonant creative across digital health and consumer tech, with a track record of delivering meaningful experiences that drive measurable business outcomes. Passionate about the potential to shape how people live healthy, productive lives and building the design systems and teams to tell that story at scale.A fanatic for the darkest of chocolates, family time, shiro maguro and a ride down a snowy mountain.Skills & ExpertiseBrand Identity & Expression, Creative Strategy & Direction, Design Systems, Digital & Paid Media, GTM Campaigns & Product Launches, Video & Photography Direction, Experiential & Event Design, Team Building & People Leadership,
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