Stephan Mosel
Head of Cross Media @falkemedia Gruppe
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WORK HISTORY
Head of Cross Media @falkemedia Gruppe
EDUCATION
Liebigschule Giessen
High School, English and Math
Justus Liebig University Giessen
Diploma, Pedagogy (Adult Education), Psychology, Psycho-Social Medicine
SKILLS
ABOUT STEPHAN MOSEL
As Senior Online Marketing Manager at CRP Import-Export: Significant Online Shop revenue increase over 13 months through SEA in liasion with an agency, Facebook dynamic product ads (inhouse), SEO content, Social Media, and editorial content (blog, newsletter). As Director Social Media and Community at media makis, I have been leading the b2c social media unit, representing up to twelve b2c brands with a total audience of about 1.1 million Facebook fans and 145k Instagram followers. I emphasise on KPI-driven user engagement and lead generation on social media, establishing editorial workflows, pro-active community management processes, social media advertising, and social media analytics. As Community Manager at Qype Germany, I led community management and user support teams. I excel at working in rapidly changing environments with international teams, setting up and executing community management and social media strategies, and managing user support, content quality, and legal processes. I am experienced in engaging large audiences on-site and through social media channels, gathering user feedback and KPI analysis, and optimising product development or editorial strategies based on user performance feedback.
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