Stephan Merkens
Corporate Brand and Positioning | Engagement Strategy | C suite advisor | | Helping clients build powerful and effective brand stories
- Role
- Senior Managing Director, Head of Brand at Teneo
- Location
- Santa Fe, NM, US
- LinkedIn followers
- 500 followers
About Stephan Merkens
Senior brand strategy and corporate positioning leader specializing in leading corporate brand strategy and reputation management campaigns and multichannel content programs for global consumer and B2B clients. Serving as a trusted strategic partner to senior leaders through numerous SPIN / repositioning engagements with private equity and banking institutions across a wide range of business categories: retail, travel & tourism, consumer packaged goods, telecom, banking and healthcare.SKILLS · Brand Development· Brand Naming· Repositioning / SPINs / M&A transactions· Narrative & Purpose Development· Employer Brand Engagement · Content & Engagement Strategy · Digital Analytics & Research · Multichannel Campaigning · Media Strategy· Client Relationship Management
Experience
Senior Managing Director, Head of Brand
Dec 2021 — Present · NY, US
Developed the global corporate positioning and brand strategy offering for Teneo Studios.· Provide corporate brand positioning strategy for clients looking to bolster or reposition their brands.· Lead a global team of planners/strategists and researchers in developing awareness and reputation campaigns. · Lead global crisis training for a number of B2Band B2C clients.
Education
Algonquin College of Applied Arts and Technology
BA, television
2000 — 2003
Skills
- Analytics
- Public Relations
- Business Strategy
- Interactive Marketing
- Graphic Design
- Online Advertising
- Multi-Channel Marketing
- Management
- Strategy
- Social Media Marketing
- Mobile
- Digital Marketing
- Project Management
- Digital Media
- Integrated Marketing
- New Media
- Marketing Communications
- Leadership
- Creative Direction
- Search Engine Marketing (Sem)
- Branding
- Digital Strategy
- Communication
- Thought Leadership
- User Interface Design
- Email Marketing
- Social Networking
- Brand Development
- B2b Marketing
- Mobile Marketing
- Marketing
- Strategic Planning
- Social Media
- Online Marketing
- Mobile Devices
- Interactive Advertising
- Advertising
- Brand Management
- User Experience
- Content Strategy
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