Stephan Maldonado
Content Strategist @Verisk
Signup · Get unlimited contacts
WORK HISTORY
Content Strategist @Verisk
Jersey City, NJ, US
Support the Director, Content Marketing, to develop and execute a comprehensive content marketing strategy that earns buy-in from marketing and business leaders and aligns with the company\'s business objectives.Collaborate with product, sales, and customer success teams to identify key messages and value propositions to be communicated through content, and content marketing tactics to drive quarterly campaigns.Establish KPIs and best practices for measuring and analyzing content performance to assess effectiveness and ROI.In collaboration with the team, recommend, develop, and execute strategic programs and communications to support sales, marketing, investor relations, and corporate objectives.Identify marketing initiatives that elevate Verisk, position the company as a global thought leader, drive business imperatives, and align with corporate messagingCreate high-quality content across various formats, including blog posts, whitepapers, case studies, email campaigns, newsletters, and social media content.Help manage Verisk-wide tools and guidelines for Verisk tone, style, and voice across all brand contentMaintain a deep understanding of Verisk’s industries, businesses, product lines and value propositions, along with its competitive landscape.Partner with internal teams to develop high quality, customer-focused digital content, including persuasive copy for microsites, product pages, and landing pagesChampion and follow best practices for the team based on your understanding of SEO, content categorization and structure, content development, distribution, and measurement.Stay up-to-date with industry trends, best practices, and emerging content marketing technologies/tools.
EDUCATION
Cornell University
Bachelor of Arts (B.A.), English
SKILLS
ABOUT STEPHAN MALDONADO
Versatile and outcome-driven professional writer with roles as Senior Editor, Copywriter, Content Editor, and Senior SEO Analyst spanning the education, insurance, health, retail, and consulting sectors. History of success leading and collaborating with creative and technical teams to transform original ideas into compelling content. Success growing traffic, expanding user base, and increasing engagement. Skilled in developing content strategies and with SEO, resulting in high impact features aligned with business and financial goals. Strong passion for storytelling, extensive blogging experience, and a foundation that includes a Bachelor of Arts, English from Cornell University.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.