Stephan Maldonado

About Stephan Maldonado

Versatile and outcome-driven professional writer with roles as Senior Editor, Copywriter, Content Editor, and Senior SEO Analyst spanning the education, insurance, health, retail, and consulting sectors. History of success leading and collaborating with creative and technical teams to transform original ideas into compelling content. Success growing traffic, expanding user base, and increasing engagement. Skilled in developing content strategies and with SEO, resulting in high impact features aligned with business and financial goals. Strong passion for storytelling, extensive blogging experience, and a foundation that includes a Bachelor of Arts, English from Cornell University.

Experience

1. Content Strategist

   Verisk

   Jan 2025 — Present · Jersey City, NJ, US

   Support the Director, Content Marketing, to develop and execute a comprehensive content marketing strategy that earns buy-in from marketing and business leaders and aligns with the company\'s business objectives.Collaborate with product, sales, and customer success teams to identify key messages and value propositions to be communicated through content, and content marketing tactics to drive quarterly campaigns.Establish KPIs and best practices for measuring and analyzing content performance to assess effectiveness and ROI.In collaboration with the team, recommend, develop, and execute strategic programs and communications to support sales, marketing, investor relations, and corporate objectives.Identify marketing initiatives that elevate Verisk, position the company as a global thought leader, drive business imperatives, and align with corporate messagingCreate high-quality content across various formats, including blog posts, whitepapers, case studies, email campaigns, newsletters, and social media content.Help manage Verisk-wide tools and guidelines for Verisk tone, style, and voice across all brand contentMaintain a deep understanding of Verisk’s industries, businesses, product lines and value propositions, along with its competitive landscape.Partner with internal teams to develop high quality, customer-focused digital content, including persuasive copy for microsites, product pages, and landing pagesChampion and follow best practices for the team based on your understanding of SEO, content categorization and structure, content development, distribution, and measurement.Stay up-to-date with industry trends, best practices, and emerging content marketing technologies/tools.

Education

• Cornell University

  Bachelor of Arts (B.A.), English

  2008 — 2012

Skills

• Public Speaking
• SEO
• Creative Writing
• SEO Copywriting
• Community Outreach
• Research
• Content Strategy
• Social Media
• Event Planning
• Social Media Marketing
• Public Relations
• Press Releases
• Copy Editing
• Marketing
• Search Engine Optimization (SEO)
• Facebook
• Social Networking
• Blogging
• Editing
• Copywriting
• Microsoft Office
• Web Content Writing
• E-Learning
• Writing
• Writing for the Web