Stephanie Zercher

About Stephanie Zercher

Creative communications strategist with notable results in helping businesses connect with the people who are important to their success so they can move forward and grow. Direct branding efforts that maximize reputation and financial results; develop public relations programs and digital content that increase awareness and generate demand; create internal communications programs that improve employee engagement. Deep understanding of how branding and PR contribute to the marketing funnel in today’s digital world. Strong writer and storyteller who can translate complex ideas successfully for all audiences. A planner who isn’t afraid to roll up her sleeves and deliver. • Brand strategy that created an industry leader: Launched and successfully positioned an insurance claims management provider whose sale resulted in a significant profit to its M&A parent company.• Digital content and PR strategy that increased awareness and resulted in an award-winning thought leadership website: Created and managed a weekly blog site whose PR launch surpassed goals for new subscribers and contributors and boosted traffic by 46% and Facebook likes more than Internal communications that connected employees with company mission: Developed a comprehensive internal communications program for a leading financial services organization. Creative and effective tactics contributed to the highest employee engagement levels in the company, and highly engaged employees can help companies create competitive advantage and improve financial results.

Experience

1. Director, Advice Content Strategy

   MagMutual

   Jan 2024 — Present · Atlanta, GA, US

   Responsible for strategy and execution of educational content for MagMutual policyholders.

Education

• Temple University

  Bachelor of Arts, English

Skills

• Insurance
• Marketing Strategy
• Social Media
• Sales Operations
• Marketing Communications
• Facebook
• Event Management
• Press Releases
• Blogging
• Lead Generation
• Strategy
• Brand Architecture
• Strategic Planning
• Product Marketing
• Social Media Marketing
• Strategic Communications
• Marketing
• New Business Development
• Email Marketing
• Advertising
• Management
• Leadership
• Public Relations
• Internal Communications
• Media Relations
• Business Strategy
• Integrated Marketing
• Corporate Communications
• Copywriting