Stephanie Zappala
Creative, data-driven Marketing & Communications Director/CMO with 10+ years leading growth and successful teams in the Arts, Entertainment & Nonprofit sectors across the USA, Australia & UK.
- Role
- Director of Sales and Marketing at La Jolla Playhouse
- Location
- San Diego, CA, US
- LinkedIn followers
- 500 followers
About Stephanie Zappala
MARKETING MANAGEMENT10+ years marketing management experience at premiere cultural organizations in USA, Australia and UK, developing strategy and executing campaigns across traditional and digital media. Solid track record in driving revenue. LEADERSHIP10+ years as a key member of leadership teams, managing teams and casual workforce, including recruitment, training, development and mentorship. SUBSCRIPTIONS8+ years leading successful subscription sales campaigns.CUSTOMER RELATIONSHIP MANAGEMENT6+ years leading CRM program for subscribers, implementing successful initiatives to increase loyalty and acquisition. DIGITAL, SOCIAL, WEB10+ years developing best practice website UX, digital and social media strategy, including campaigns with 100%+ ROI and managing social media communities of 400K+. COMMUNICATIONS AND PR 10+ years of institutional media relations, internal and external communications, crisis communications, message map development for cross-departmental usage, artist media training, press release writing. Exemplary communications and presentation skills.CONTENT 10+ years’ developing engaging, segmented, creative digital/social content for audiences.BRAND Development and cross-departmental roll-out of brand strategy, positioning and guidelines.BUDGET AND REVENUE MANAGEMENT10+ years managing multi-million budgets effectively.CUSTOMER SERVICE | BOX OFFICE | VENUE10+ years managing audience and customer service communications in arts organizations, including creation and implementation of policies and procedures, venue hire sales packaging.WRITINGCopywriting for advertising, content and campaigns. Speech and remark-writing for senior leadership. BROAD RELATED SKILL BASE Background in journalism and photography. Extensive experience in art direction and photo shoot producing.
Experience
Director of Sales and Marketing
Aug 2022 — Present · San Diego, CA, US
Education
University of Pennsylvania
Arts and Culture Strategy
2021 — 2021
Swinburne University of Technology
Graduate Diploma of Arts (Writing)
Google Analytics Academy
Google Analytics
2021 — 2021
Australian College of Journalism
Diploma, Writing and Photography
1998 — 1999
University of Pennsylvania
Executive Program, Social Impact Strategy
2023
University of Sydney
Bachelor of Arts (BA)
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