Stephanie Schwartz

About Stephanie Schwartz

As an inclusive, creative senior marketer, I utilize data, consumer insights, and analytics to create compelling stories and frictionless customer experiences. Skilled in developing and executing marketing strategies in start-up environments, well-established business segments, and evolving organizations, I gain alignment with stakeholders in support of business objectives. I am passionate about developing and nurturing relationships to power successful business outcomes. I work seamlessly with internal teams, cross-functional business partners, and external agencies to create campaigns and consumer experiences across offline, digital, content, and social media channels that increase awareness, conversion, and loyalty. Value & Impact: Created go-to-market strategy, brand positioning, and user journeys for the entirely new service line, raising conversion rates 10X and reducing customer acquisition costs by 96% in eight months. Directed large-scale evolution of Nationwide Financial’s direct-to-consumer life insurance marketing strategy, conceptualized and implemented lead generation and qualification capabilities. Reengineered Nationwide Financial’s brand experience from traditional print advertising to a digital-first, content-rich strategy, initiating an approach now used widely across the organization. Developed and optimized Nationwide’s $185M national media budget. My continuous thirst for knowledge and participation in the Reforge community has exposed me to cutting-edge acquisition, retention, and user phycology frameworks. I have used these frameworks to solve complex problems and drive growth. Keeping consumers’ pains, desires, and expectations at the center of all strategy, planning, and decision-making have achieved high ROI throughout my career. I enjoy expanding my network, so please don’t hesitate to connect! Areas of expertise include: Strategic Planning, Brand Strategy & Positioning, Digital Marketing, Advertising, Media Planning & Buying, Content Marketing, Social Media, Media Planning & Buying, Advertising, Agency Partnerships, Corporate Sponsorships, Campaign Management

Experience

1. Director of Lifecycle Marketing

   Huntington National Bank

   Mar 2022 — Present · Columbus, OH, US

Education

• Reforge Growth Series, Retention & Engagement

  Fall 2020, Spring 2021

• Loyola University Chicago

  Master of Business Administration (M.B.A.), International Business and Marketing

  2001 — 2002

• The Ohio State University

  Bachelor of Science (B.S.), Marketing

  1993 — 1997