Stephanie Sissler

About Stephanie Sissler

Navigating the world of B2B sales, marketing, and operations has been an exhilarating journey for me. Over the years, I’ve had the opportunity to work with a diverse range of organizations—from startups to global enterprises—helping them shape their go-to-market strategies to align with evolving buyer behaviors. My passion lies in empowering businesses to leverage their partner ecosystems effectively and achieve sustainable growth through well-structured strategies and execution. In my current role as a Vice President, Principal Analyst at Forrester, I\'ve had the opportunity to advise senior leadership teams on global go-to-market strategies across various channels including direct sales, partner-led, and digital routes. It’s been incredibly rewarding to see how strategic guidance can transform a company\'s trajectory —in one case, helping a client increase their revenue by 30% within just a year!Before this role, my time at SiriusDecisions was equally fulfilling as I provided actionable research to over 50 B2B companies aimed at optimizing their channel sales strategies. One standout moment was assisting a client in redesigning their partner selection process which resulted in a significant boost in profitability—something that still brings me immense satisfaction.I also spent fourteen years at Siemens where I held various leadership positions focused on channel sales, marketing and operations. Here, I was responsible for designing our global indirect channel strategy which laid the groundwork for sustained success across multiple markets. Witnessing firsthand how effective collaboration can drive results has shaped my approach today. My career at Siemens taught me the importance of building strong relationships within the indirect sales space—an experience that continues to shape my approach today. When I\'m not immersed in strategy sessions or analyzing market trends, you can find me engaging with aspiring professionals through mentorship programs or attending and speaking at industry events. I believe that sharing knowledge is essential for growth—not just for individuals but for the industry as a whole. If you\'re interested in discussing how we can collaborate on enhancing your go-to-market strategy or if you’re seeking insights into navigating partner ecosystems effectively, feel free to reach out via email!

Experience

1. Vice President, Principal Analyst - Channels, Partner Ecosystems and Digital Routes-to-market

   Forrester

   Jan 2019 — Present · Wilmington, DE, US

   Advise senior leadership teams on global go-to-market strategy across partner led, direct, and digital sales channels in enterprise technology, cybersecurity, SaaS, and cloud. Provide strategic and tactical guidance on partner evaluation and selection, joint business planning and QBRs, enablement strategy and supporting technology, and performance governance. Work with clients to integrate multiple routes to market, support recurring revenue models, and apply data and AI to improve execution, scale, and predictability.

Education

• James Madison University

  Bachelor of Business Administration - BBA, Double major in Business Management and Marketing and a minor in Information Systems

• University of Colorado Denver

  MS, Marketing

Skills

• Partner Management
• Sales
• Strategic Partnerships
• Sales Process
• Salesforce.com
• Sales Enablement
• Marketing Management
• Start-Ups
• Software as a Service (Saas)
• Channel Partner Recruitment
• Saas
• Cross-Functional Team Leadership
• Marketing Strategy
• Sales Management
• Managed Services
• Forecasting
• Voip
• Channel Partners
• Channel
• Social Selling
• Leadership
• Sales Operations
• Marketing
• Cloud Computing
• Pipeline Management
• Direct Sales
• Partner Recruitment
• Multi-Channel Marketing
• Networking
• Business Alliances
• Management
• Unified Communications
• Product Management
• Distributors/Distribution
• Team Management
• Program Management
• Demand Generation
• Crm
• Go-to-Market Strategy
• Channel Sales