Stephanie Rohloff Kaswalder

About Stephanie Rohloff Kaswalder

Stephanie’s mission is to help companies to be more connected to the digital world and to transfer all its information through the different marketing segments. Stephanie, through her knowledge in social media and digital campaigns, wants to position her company as a corporation that wants to help the world be more productive and sustainable. She has a psychology and criminology background, and completed a Master\'s in Marketing. First, she devoted herself to teaching, which allowed her to acquire skills very valuable as communication, leadership, public speaking, time management, and others.Stephanie has been working the last four years in marketing, gaining knowledge in the different marketing segments, as social media, content creation, campaigns planning, campaigns execution, advertising in Latin America and US. She is the kind of person that will always look for the better solution for any problem, and she will always focus on the company\'s goals to obtain the best results.#Marketing #SocialMedia #DigitalCampaigns #ConnectedEnterprise #IndustrialAutomation #Innovation #Productive #Sustainable #Advertising #Blogging

Experience

1. Digital Strategy Marketing Manager

   Stanley Black & Decker, Inc.

   Jul 2021 — Present · Miami, FL, US

   Vertical marketing• Support Account Based marketing efforts• Develop and maintain robust journey maps for each customer type and if necessary, by application• Develop and maintain personas for key stakeholders and identify challenges / pain points that will feed effective messaging• Work with Marketing Operations team to create impactful content that positively impacts customer behaviour• Identify the most effective customer touchpoints and develop a communication plan that leverages inbound marketing, digital advertising, content marketing & events• Execute, measure, optimise, iterateDigital lead generation• Use digital tools to build an insight-driven content plan to support tailored SEO strategy for each vertical• Work with Data and Analytics team to analyse customer digital behaviour and share insights with Sales teams• Work with Digital Platform team to optimise digital journeys - navigate to effective content faster to increase conversions and drive high quality leadsStrategic product commercialization• Work with Product marketing and Business leads to integrate NPI and strategic goals into annual customer communication plan• Support strategic marketing activities for product launches within the business units• Work with Marketing org to execute on strategic commercialization plans that drive awareness, demand and leads for new product offerings • Optimize marketing mix based on measurable results Organizational networking • Facilitate Marketing support for the businesses & associated verticals • Provide subject matter expertise on Marketing tactics and strategy to support business goals• Build trusted relationship with Sales and Product to garner support for the Marketing function• Represent the business and vertical within the Marketing org, providing clear direction• Collaborate with other Vertical leads to find cross-business opportunities that elevates our business and provides awareness and lead generation opportunities

Education

• Nova Southeastern University

  Master of Business Administration (MBA), Marketing/Marketing Management, General

  2014 — 2016

• Florida Atlantic University

  Bachelor's degree, Psychology

  2012 — 2013