Stephanie Montgomery Nelson
VP, CRM Strategy
- Role
- VP, Crm Strategy at Dentsu Creative
- Location
- Bend, OR, US
- LinkedIn followers
- 500 followers
About Stephanie Montgomery Nelson
Strategic marketing leader with drive for results, vision for tackling complex business…
Experience
VP, Crm Strategy
Jun 2017 — Present · Bend, CA
Part of Dentsu International, Dentsu Creative is a Global Creative Network that transforms brands and businesses through the power of modern creativity. I help manage our CRM work, supporting clients across the full-spectrum of data-driven 1:1 marketing. Client highlights: Delta Dental (lead conversion and retention strategy, direct mail), Chevron (first-party data and newsletter strategy), Clorox (loyalty program strategy, development and execution), The North Face (DB segmentation, email strategy), Salesforce (organic social strategy and content), Intel (organic social), and Cool Effect - a non-profit fighting climate change (lead generation, email strategy and execution)
Education
University of Colorado Boulder
Bachelor of Science - BS
Thunderbird School of Global Management
Master of Business Administration - MBA
Skills
- Strategy
- Messaging
- Saas
- Start-Ups
- Creative Direction
- Product Launch
- Segmentation
- Personalization
- Multi-Channel Marketing
- Web Analytics
- Conversion Optimization
- Integrated Marketing
- Program Management
- A/B Testing
- Marketing Strategy
- B2b Marketing
- Marketing
- Go-to-Market Strategy
- Strategic Partnerships
- Social Media Marketing
- Acquisition Marketing
- Customer Retention
- Email Marketing
- Content Marketing
- Project Management
- Product Marketing
- Lead Generation
- Customer Acquisition
- Analytics
- Business Strategy
- Demand Generation
- Email Strategy
- Digital Marketing
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