Stephanie Schettek

About Stephanie Schettek

Highly effective marketing professional with experience utilizing strategic planning, project management skills and relationship building to deliver successful marketing campaigns that increase profitability and brand awareness. Team-oriented leader with strong communication and people skills, willing to tackle any challenge to produce quality results. Committed to the highest level of personal and professional ethics and excellence.Areas of Expertise: Revenue Growth | Team Leadership | Strategy Execution | Sales Management | Project Management Contract Negotiations | Adobe Suite | Special Events | Market Research | Market Communications Microsoft Office Suite | Community Initiatives | P&L Management | Budget Development Brand Development | Marketing Programs | Public Relations | Advertising Feel free to contact me – 28••••••25 | s••••••••@gmail.com

Experience

1. Director, Event Marketing and Sales

   Feld Entertainment

   Jan 2018 — Present

   Collaborated with local media talent to create promotional opportunities to further local partnerships in the market and to enhance brand awareness and overall ticket sales for the event. Negotiated paid advertising and trade deals with local media partners which maximized reach and frequency and maximized the local advertising budget without creating budget overage. Organized, managed and executed all aspects of marketing plans including purchasing TV and radio campaigns, digital media campaigns, and local grassroots initiatives up to 18 months ahead of the event. Coached and mentored marketing managers in purchasing advertising, budget management, and creative public relations efforts which created an effective and results-driven regional team. Created dynamic marketing campaigns targeting the growing Hispanic population in San Antonio resulting in increased ticket sales with a 3.4 ROI across four annual campaigns. Developed, with the global brand team, a three-minute, live TV segment promoting Disney On Ice and the value of healthy living that was used in 10 markets across the country to create brand awareness and drive ticket sales. Calibrated and redistributed advertising funds to reduce over annually in previous overspending within the marketing budget in the Houston market.

Education

• Texas Tech University

  Bachelor of Arts (BA)

• Texas Tech University - Rawls College of Business

  Master of Business Administration - MBA