Stephanie Holthaus

Experience

1. Director of Marketing

   Fazoli's

   Feb 2023 — Present

   Develops the Brand Calendar and all Limited Time Only promotions, ensuring a robust product pipeline to fuel marketing calendar initiatives and strengthen brand positioning• Manages Agency and Vendor partnerships to ensure marketing elements align with brand strategy and voice, while delivering optimal levels of support and impact• Develops all Corporate media plan deliverables across print, outdoor, digital, radio, web, social and broadcast elements• Maintains the Brand’s Menu, including all optimization, development, pricing, positioning, and creative iterations• Authors Creative, Product, Promotion and Test Briefs, guiding cross-functional teams in the planning, execution, and tracking of all Limited Time Promotions• Partners with Culinary and Purchasing team to guide in the development of all new food items, guaranteeing proper research, testing and launch• Partners with Marketing team to build integrated, strategic plans to drive traffic and achieve profitable results• Translates consumer insights into actionable plans to grow Brand, evolve with shifting consumer trends, and attract new users• Maintains budget for assigned marketing areas, ensuring appropriate resource allocation

Education

• University of Kentucky

  Bachelor of Arts (BA) Integrated Strategic Communication, Advertising & Digital Art

  2011 — 2015

Skills

• Copywriting
• Print Advertising
• Advertising
• Adobe Creative Suite
• Creative Strategy
• Social Media Marketing
• Indesign
• Creative Direction
• Photoshop
• Adobe Photoshop
• Graphic Design
• Microsoft Office
• Premiere
• Illustrator
• Multi-Channel Marketing