Stephanie Llamas

About Stephanie Llamas

I am an analyst, advisor, marketer and strategist specializing in both the business and governance sides of new media and technologies. Recently, I oversaw content, research and communications for BITKRAFT Ventures, a VC that focuses on interactive media and entertainment such as video games, immersive technology, AI and Web3. I also serve as Founder of VoxPop Insights where I specialize in digital and emerging media insights and research. Prior to this, I held a lead role at the World Economic Forum on its metaverse initiative. There I guided work on risks and frameworks, driving consensus across a multistakeholder community on how to create a safe, economically-viable and interoperable metaverse. Before that I was the third hire at SuperData Research, designing the company\'s insights research business. SuperData was acquired by Nielsen in 2018, where I led both our integration into the Nielsen company and our merger with Nielsen\'s legacy games group. By the end of my tenure at SuperData I was head of the XR and games research verticals (including overseeing 30 analysts) while leading group strategy, heading operations and functioning as Nielsen\'s XR thought leader. I have an entrepreneurial spirit, start-up drive and and artistic sensibilities. I have advised organizations that include the Smithsonian and the IAB and am a contributing author on two XR books -\"Charlie Fink\'s Metaverse\" and \"Convergence: How The World Will Be Painted With Data\". I have also presented at a number of conferences such as SxSW and CES, and have appeared in media including the NYT, Forbes, WSJ, NPR and MSNBC.

Experience

1. Founder Lead Strategist

   Voxpop Insights

   Oct 2021 — Present · Louisville, KY, US

   Founded and lead a strategy group focused on emerging and playable technologies, advising companies on how to integrate new tech into long-term business and consumer strategies.• Market & Consumer Strategy: Advise companies on identifying and capturing competitive advantages in the metaverse and interactive media space, aligning opportunities with core business objectives.• Insights to Execution: Translate research and consumer data into actionable roadmaps that inform product strategy, branding, and go-to-market planning across media and technology clients.• Cross-Functional Advisory: Work directly with client leadership to design tailored solutions, aligning stakeholders around growth opportunities in gaming, XR, and Web3.• Thought Leadership: Cited as an industry expert in leading publications (e.g, WSJ, Reuters, NPR, Forbes) and invited speaker at global events (CES, SXSW, AWE), shaping industry discourse on the future of digital ecosystems.• End-to-End Strategy Leadership: Oversee all research, insights, and strategic planning for clients, ensuring alignment of market opportunities with long-term growth goals.

Education

• New York University

  M.A.

• Northwestern University

  B.A.

Skills

• 360 Video
• Data Visualization
• New Media
• Strategic Planning
• Market Research
• Editing
• Communication
• Photoshop
• Public Speaking
• Augmented Reality
• Writing
• Management
• Digital Marketing
• Digital Culture
• Project Management
• Digital Games
• Statistical Data Analysis
• Survey Design
• Leadership
• Press Releases
• Digital Media
• Data Analysis
• Client Relations Skills
• Publications
• Stakeholder Management
• Qualitative Research
• Music
• Social Movements
• Blogging
• Corporate Strategy
• Research
• Client Liaison
• Video Games
• Social Media
• Creative Writing
• Survey Research
• Marketing Communications
• Facebook
• Strategy
• Presentations