Stephanie Levine-Murchison

About Stephanie Levine-Murchison

Innovative Sales and Marketing manager with more than 15 years of execution and strategic…

Experience

1. B2b Saas Marketing, Partner and Project Manager

   Accenture

   Aug 2020 — Present · Philadelphia, PA, US

   Engaged in strategic conversations with leadership at a large software company to evaluate how marketing assets are created, utilized, and measured for impact. Advocated for a data-driven, AI-enhanced end-to-end content strategy. Ensuring assets are developed based on business needs rather than ad hoc requests. o Explored strategies and technologies to improve asset reusability across multiple channels to maximize efficiency and marketing effectiveness. Project management role in a global team driving a high-impact Lead to Cash transformation initiative. Managed multiple stakeholders to align on a unified strategy for implementing an industry standard that redefined operational efficiency and scalability.o Played a key role in a two person team that addressed stakeholder concerns about participation in the transformation. Led a team of creative professionals to develop a data-driven brand initiative for an AI company. Conducted in-depth customer and stakeholder interviews along with industry data analysis to assess brand perception and align the new brand identity with business objectives.o Kept the team engaged and motivated during challenging client interactions by leveraging inspiration and leadership skills. o Delivered a comprehensive rebranding, including a new tagline, logo, fonts, colors, custom illustrations, and a brand book, ensuring consistency across all touchpoints.o Scoped a full website transformation and UX/UI overhaul for the company’s portal. Ensured the new branding was seamlessly integrated into the digital experience while enhancing user engagement and functionality. Led a global creative team of copywriters, designers, and paid media strategists, operating as an in-house creative agency for a software company. o Implemented Asana to streamline workflows, optimize resource allocation, and improve team efficiency, reducing status call preparation and stakeholder status questions by 50% while ensuring all deadlines were met.

Education

• Drexel University - College of Business and Administration

  MBA

• University of Cincinnati College of Business

  BBA

Skills

• Salesforce.com
• Demand Generation
• Lead Generation
• Trade Shows
• Solution Selling
• Event Planning
• Multi-Channel Marketing
• Marketing
• Sales