Stephanie Dinunzio

Field Marketing, Global Events @Gurucul

Philadelphia, PA, US

Design a marketing strategy tailored to the specific goals and needs of the regional sales strategy, ensuring that all marketing efforts align with and support sales objectives; Create and execute comprehensive field marketing campaigns that leverage multiple channels, including email marketing, direct mail, and others, to engage prospects and drive leads.• Organize and host events aimed at driving new sales opportunities, accelerating ongoing deals, and deepening relationships with existing customers; Increase brand awareness and driving marketing-qualified leads to support sales. • Collaborate in building landing pages, emails, and other digital content to support events, webinars, and broader marketing campaigns, ensuring a seamless user experience for attendees and prospects.• Tier 1 events: RSA (Rivest, Shamir, and Adleman) Conference and Blackhat; Resulted in 900 leads/$11M in pipeline (RSA) and 600 leads/$4M in pipeline (Blackhat).• Tier 2 events: Regionally focused events, local cybersecurity trade shows, CISO roundtables, and hospitality-driven gatherings like culinary events, tailored to specific regional needs.• Launched a new monthly virtual event series highlighting Gurucul solutions, incorporating a hospitality component to enhance engagement; Rolled out an Executive Leadership event program featuring Gurucul’s CEO.• Successfully generated 712 leads, 92 opportunities valued at $15m and $1.4m in closed/won deals (even attribution) in 2024.

William Paterson University of New Jersey

BA