Stephanie Miller Krefman

About Stephanie Miller Krefman

As a seasoned Group Account Director, I have a passion for people, storytelling, and creating impactful brand experiences. With an extensive background in advertising and marketing, spanning the pharma and auto industries, I navigate the balance between creative solutions and business strategy. Rooted in empathy, creativity, and strategic foresight, my approach fosters a culture of collaboration, innovation, and accountability.At the core of my professional philosophy is a commitment to a people-first approach. By leading with patience, empathy, and active listening, I create environments where collaboration is not just encouraged but thrives. This setting allows for the free flow of ideas and innovation, which are critical for driving brand growth and achieving marketing objectives. My expertise lies in weaving together the talents and insights of cross-functional teams, crafting cohesive and compelling brand narratives that resonate as deeply engaging experiences.During my tenure at Eversana, I led teams and provided strategic guidance and leadership in developing tactical and integrated marketing plans across diverse channels, including websites, apps, SMS, email, print, and training materials.I am a mentor and a coach and believe in fostering an environment that allows the people who work with me to flourish.Specialties: Brand strategy in B2C & B2B, Marketing Strategy, Team Management, Coaching & Mentoring, Client Relationship Management & Retention, Cross-Functional Team Leadership, Solution-Focused Problem Solving, Business Planning, Project Management, SOW Development, Budget Management, Print Marketing, Digital Marketing, CRM

Experience

1. VP, Group Account Director

   Propel Health Communications

   Jul 2025 — Present

Education

• Eastern Michigan University

  Bachelor of Science, Communications, minor in Marketing

  1994 — 1998

• Oakland University

  Masters, Counseling; School Counseling

  2009 — 2011

Skills

• Advertising
• Direct Mail
• Marketing
• Market Planning
• Market Research
• Radio
• Web Marketing
• Strategy
• Brochures
• Budgets
• Catalogs
• Workshop Facilitation
• Leadership
• Marketing Strategy
• Integrated Marketing
• Brand Management
• Online Advertising
• Creative Direction
• Online Marketing
• Direct Marketing
• Digital Marketing