Stephanie Knox
Marketing Controller @Universal Wolf
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WORK HISTORY
Marketing Controller @Universal Wolf
Newcastle upon Tyne, GB
Part of Tharsus Group, Universal Wolf are a complex sheet metal fabricator based in Blyth, Northumberland. Reporting to the Group Marketing Director and working closely with Universal Wolf senior management, I manage the marketing function with responsibility for all online and offline activity. My responsibilities include:Strategic and tactical marketing planning: Developing strategic marketing plans in collaboration with the Business Development Director, to deliver on business objectives. Campaign planning and execution: Using Marketing Cloud software, I am responsible for developing and implementing tactical campaigns and customer nurture journeys, with supporting social media activity. End-of-campaign reviews are held to ensure all learnings are carried through to future campaigns.Website and SEO: I am responsible for website management, including content generation and search engine optimisation (working alongside external agencies) updating the website via Wordpress CMS, and reporting on website stats and analytics. In 2021 I managed our website redevelopment project including liaising with and managing external development partners, coordinating photography and optimising site content for SEO. Internal Communications: Working alongside the Senior Leadership Team to develop an Internal Communications matrix and format for communication to the wider team. Budget Management: Working with Group Marketing Director and Finance team to forecast and finalise marketing budget for the year ahead, managing and tracking all spend to optimise ROI.
EDUCATION
CIM | The Chartered Institute of Marketing
Professional Diploma In Marketing
St. Anthony's Girs' School & Sixth Form College
A-Levels, English Literature, French, General Studies, History, Spanish
Digital Marketing Institute
Professional Diploma in Digital Marketing
CIM | The Chartered Institute of Marketing
Professional Certificate in Marketing
MiniMBA
Mini MBA in Marketing
The Institute of Direct and Digital Marketing
Digital Marketing: The Complete Guide
Durham University
BA (Hons), Modern Languages and Cultures (French and Spanish)
SKILLS
ABOUT STEPHANIE KNOX
A driven, ambitious and multilingual Marketing professional; currently employed as Marketing Controller at Universal Wolf.
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