Stephanie Deluca

About Stephanie Deluca

As the Content Marketing Manager at Verndale, I help plan and lead the content strategy…

Experience

1. Content Marketing Manager

   Verndale

   Apr 2022 — Present

   In my role as Content Marketing Manager, my focus is on driving Verndale\'s growth through customized and strategic approaches to attract new business and increase expansion through consistent messaging across channels (email, web, social, print, digital) that engages and informs, drives brand awareness and traffic, and generate leads. RESPONSIBILITIES Manage 5-10 marketing campaigns at once across an annual content calendar for lead gen, partner marketing, and events Lead content creation and write thought leadership articles, white papers, guides, presentations, event collateral, video marketing, sales collateral, case studies, press releases, email, and web copy Develop product marketing messaging for go-to-market materials that bring the agency’s services to life and resonate with audiences Analyze trends and insights to make recommendations for future content Collaborate with internal subject matter experts to produce new content based on industry trends Gather feedback and drive alignment on campaign strategy and goals, including messaging and tactics Support sales efforts with sales enablement messaging and collateral for campaign follow-up ‍ Create scalable and repeatable methods for content creation Manage DAM, content workflows, and facilitate content production/calendar through CMP Develop consistent tone and voice guidelines for editorial and sales messaging

Education

• Emerson College

  Bachelor of Science (B.S.), Marketing Communication; Advertising and Public Relations

  2011 — 2013

Skills

• Microsoft Office
• Cision
• Publicity
• Social Media Marketing
• Film Production
• Media Relations
• Powerpoint
• Marketing Communications
• Social Media
• Public Speaking
• Video Editing
• Marketing
• Public Relations
• Press Releases
• Script Supervision
• Strategic Communications
• Event Planning