Stephanie Kinsella

Partnerships Coordinator @Hockey Canada

Calgary, AB, CA

At Hockey Canada, I manage the day-to-day servicing of eight key accounts - including TSN, Tim Hortons, PepsiCo, and Scotiabank - executing all sponsorship deliverables to meet partner objectives and maximize value. I lead all sponsorship and commercial asset execution with Bell Media (TSN/RDS) and serve as the primary liaison for fulfilling major partner assets, which represent over 40% of Hockey Canada\'s partnership revenue. Over the past 24 months, I\'ve helped drive over two million in partner upsells, developed and implemented strategic media plans across digital and broadcast platforms, and led game/partner activations at high-profile international events such as the IIHF World Junior Championships. I also contribute to renewal and upsell strategies, support financial planning, reporting, and post-event analysis to continuously improve program effectiveness.