Stephanie K.

Digital Marketing Manager at Harvard Business Review | Acquisition | MBA | MSEM

Role
Digital Marketing Manager at Harvard Business Review
Location
Boston, MA, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Stephanie K.

At Harvard Business Review, our team\'s focus on digital marketing has been to enhance the HBR subscription business across multiple traffic channels, including on-site, email, social media, and search. With expertise in traffic channels and a firm grasp on campaign strategy and analytics, I\'ve successfully managed marketing campaigns that have significantly contributed to our digital presence and subscription revenue growth.My role requires a blend of creative thinking and technical acumen, particularly in leveraging artificial intelligence for data analysis, which has been instrumental in executing initiatives for various HBR business verticals. We have empowered these segments to reach their full potential, driving brand recognition and influencing audience engagement through informed decision-making processes.

Experience

  1. Digital Marketing Manager

    Harvard Business Review

    Jan 2024 — Present · Boston, MA, US

    In this promoted role, Stephanie will be managing the development and execution of short, medium, and long-term digital marketing priorities for the HBR subscription business across all traffic channels (i.e. on-site, email, social media, and search). Additionally, she will be involved in executing marketing campaign initiatives for other parts of the HBR business, including Ecommerc, and the vertical for early-career professionals (formerly Ascend).

Education

  • Kar University

    Bachelor's degree, Industrial Engineering

    2004 — 2009

  • Florida International University

    Master of Science (MS), Engineering/Industrial Management

    2012 — 2013

  • Aryamehr University of Technology

    General MBA, Business Administration and Management, General

    2010 — 2012

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Stephanie K. — Digital Marketing Manager at Harvard Business Review in Boston, MA, US | Unifers