Stephanie Heying Bach

About Stephanie Heying Bach

I am relentlessly focused on delivering quality user experience and content solutions across digital properties. In my work designing and developing digital products and solutions I champion the end-user and my clients with equal fervor. I have never failed my project team or my clients on any project to which I have committed my time and talents. I have always delivered beyond expectation, regardless of client size, project type or contracted timeline.As an accomplished user experience professional with over 20 years of business and consulting experience, I include human centered experience design, UI design, research and content strategy among my areas of expertise and have most recently built a product design team delivering to user experience for digital products. My extended tenure at Medullan and ZS include developing visionary UX capabilities and integration with cross-functional teams digital product and solution teams. CLIENTS (Abbreviated List)Healthcare:BCBSILHumanaJenny CraigRoche/GenetechMerckGSKJanssen/J & JAcelityArgusCONCERNAARPSocial/Enterprise:FacebookGoogle AmazonDeloitteFedExFinancial Services:Wells FargoNorthern TrustTIAA-CREF

Experience

1. Director, Ux

   ZS

   Jul 2021 — Present

   ZS acquired Medullan, Inc. in 2021, adding my team to the Digital and Connected Health offering within ZS.In this role I direct a team of designers, researchers and content strategists to design and deliver digital solutions for the healthcare industry. Serving as a UX visionary for digital and connected health, we focus on patient-facing solutions across multiple therapeutic areas, focused on health outcomes and delivery excellence for our clients.I believe in building teams where every member feels valued and respected in their work. I have built a team of smart, dedicated, exceptional consultants and I expect every member to come to the table ready and willing to contribute. Whether someone has worked for me for 10 minutes or 10 days, I believe we are better problem solvers when we all bring our experiences, background and skills to the problem - if someone holds back, we are all at a disadvantage from what we might otherwise achieve together.My role requires collaboration and integration across product, technology and program tracks at the leadership level, annual budgeting and planning, capabilities and offering development and thought leadership representative of our expert point of view.

Education

• Northwestern University

  Master of Science (MS), Communication Science

  1997 — 1999

• University of Iowa

  BA, Communication Studies

Skills

• User Experience
• Usability
• Content Strategy
• Web Content Management
• Editorial Planning
• Usability Testing
• Social Media
• Search Engine Optimization
• Content Management Systems
• Content Migration
• Information Architecture
• Information Management
• Copy Editing
• Copywriting
• Website Copy
• Website Redesign
• Project Management
• Focus Groups
• Training Delivery
• Website Testing
• Online Marketing
• Online Communications
• Strategic Planning
• Business Strategy
• Interaction Design
• Project Facilitation
• End User Training
• End User Support
• User Generated Content
• User Acceptance Testing
• User Research
• Portals
• Digital Marketing
• Digital Communication
• Website Planning and Strategy
• Mobile Applications Testing
• Content Management
• Brand Development
• Retail
• Real Estate Development