Stephanie Lee Finkelstein

About Stephanie Lee Finkelstein

Building. It’s what I do—just not in the traditional sense. I build visibility…

Experience

1. Director, Organic Search (Seo) Johnson & Johnson Pah Epg Neuro - Wpp

   WPP

   Apr 2025 — Present · New York, NY, US

   As an SEO Director, I lead enterprise-level organic search programs across a diverse portfolio of brands with a focus on performance, innovation, and long-term growth. I specialize in developing scalable SEO strategies that align with broader marketing, digital, and content ecosystems—integrating technical excellence, content optimization, and cross-functional collaboration.I’ve built and led SEO programs that support both HCP and DTC audiences, working closely with product, analytics, dev, and content teams to drive measurable results. From architecting technical SEO roadmaps and resolving complex site health issues to implementing structured data (including schema for highly regulated industries) and defining keyword strategies that unlock user intent—I ensure SEO is not just a tactic, but a core growth driver.Key areas of expertise include:Leading multi-brand SEO strategy and governanceTechnical SEO audits and implementation across enterprise CMS platformsKeyword intelligence, competitive benchmarking, and content gap analysisPerformance dashboarding, GA4 integration, and user behavior insightsCollaborating across PR, media, social, and dev to ensure cohesive executionSupporting AI-readiness, including SEO for generative search experiencesI’m passionate about translating search data into actionable insights, aligning stakeholders around a unified vision, and evolving SEO as the digital landscape shifts—especially as AI, privacy regulations, and omnichannel marketing reshape user journeys.

Education

• Ramapo College of New Jersey

  Bachelor's degree

  2007 — 2009

• Ramapo College of New Jersey

  B.A.

  2007 — 2009

Skills

• Digital Marketing
• Ppc
• Email Marketing
• Online Reputation Management
• Css
• Google Webmaster Tools
• Blogging
• Lead Generation
• Conversion Optimization
• Interactive Marketing
• Raven Tools
• Online Advertising
• Google Analytics
• Media Planning
• SEO Copywriting
• Mobile Marketing
• Landing Page Optimization
• Keyword Research
• Omniture
• Link Building
• Advertising
• Organic Search
• Social Media Measurement
• Social Media Marketing
• E-Commerce
• Sem
• Media Buying
• Affiliate Marketing
• Google Adwords
• Wordpress
• Search Advertising
• Social Media
• Marketing
• Analytics
• Xiti Analytics
• SEO
• Smo
• Content Strategy
• Online Marketing
• Web Marketing