Stephanie Faskow
eCommerce Optimization & Analytics Leader
- Role
- Director Ecommerce Analytics at Royal Caribbean Group
- Location
- Pittsburgh, PA, US
- LinkedIn followers
- 500 followers
About Stephanie Faskow
Stephanie has spent her career focused in digital marketing & product analytics to create lasting impact for businesses and their customers. From strategy through launch, she has worked with brands across e-commerce, travel and hospitality, government and healthcare verticals. Believing in an analytics first approach to marketing, Stephanie focuses on identifying & understanding consumer behaviors to drive cross-channel strategies.Experience includes: user acquisition and retention, conversion rate optimization, web / product analytics, SEM & Paid Media, SEO, email, A/B testing, customer experience, journey mapping, retail and third party reseller programs.
Experience
Director Ecommerce Analytics
Mar 2022 — Present
Education
Penn State University
Bachelor's degree, Marketing
2002 — 2006
Penn State University
Marketing, Sociology
2002 — 2006
Skills
- Online Marketing
- Site Optimization
- Search Engine Marketing (Sem)
- Digital Media
- Interactive Marketing
- Digital Strategy
- Web Analytics
- Sem
- Landing Page Optimization
- Conversion Optimization
- Ppc
- Strategy
- E-Commerce
- Email Marketing
- Affiliate Marketing
- SEO
- Smo
- Eloqua
- Lead Generation
- Advertising
- Organic Search
- User Experience
- Content Strategy
- Marketing Strategy
- Display Advertising
- Google Analytics
- Pay Per Click (Ppc)
- Analytics
- Omniture
- Viral Marketing
- Link Building
- Search Engine Optimization (SEO)
- Social Media Measurement
- Social Media Marketing
- Google Adwords
- Google Webmaster Tools
- Marketing
- A/B Testing
- Digital Marketing
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