Stephanie Thrasher

About Stephanie Thrasher

After two great years steering Logitech\'s DTC business in North America, where I focused on driving revenue and enhancing customer experiences through strategic eCommerce initiatives, I am now leading Social Commerce for North America. Setting the strategy and building the roadmap for our TikTok shop. In previous roles, I led the charge to significantly grow our digital presence, overseeing website optimization and digital marketing efforts that resulted in substantial revenue increases. Expertise in platforms like Shopify Plus, and tools such as Klaviyo and Facebook Ads, has been central to these successes.Our team\'s collaborative spirit, coupled with my leadership in cross-functional team management, has fostered a culture of innovation and results-driven performance. With an eye always on emerging trends, I am dedicated to leveraging analytics and customer insights to inform business strategies. This commitment to excellence and growth underpins my role at Logitech, where I continue to drive the evolution of ecommerce and customer engagement.

Experience

1. Social Commerce, North America

   Logitech

   Jan 2026 — Present · New York, NY, US

   As the Social Commerce lead for North America at Logitech/Logitech G, I oversee the development and execution of strategies to launch and scale our TikTok Shop business, integrating social commerce into our broader e-commerce ecosystem and meeting our customers where they are.

Education

• Harvard Business School Online

  Certificate in Leadership Principles

• Parsons School of Design - The New School

  Associate of Arts and Sciences (A.A.S.), Marketing

  2012 — 2014

• Google Mobile Academy

  Advanced Google Analytics

  2018

• Wharton Online

  Certificate, Customer Analytics

• MacEwan University

  Bachelor of Physical Education

  2005 — 2006

Skills

• Fashion
• Facebook
• Art Direction
• Newsletters
• Styling
• Event Planning
• Social Media Marketing
• Google Analytics
• Photoshop
• Editorial
• Fashion Design
• Social Media
• Public Relations
• Shopify
• Brand Development
• Merchandising
• Social Networking
• Time Management
• Advertising
• Magazines
• Press Releases
• Photo Shoot Production
• Jewelry
• Blogging
• Creative Direction
• Adobe Photoshop
• Marketing
• Writing
• Television
• Apparel
• Editing
• E-Commerce