Stephanie Esplin
Marketing Automation Senior Specialist | Global Nurture
- Role
- Marketing Automation Senior Specialist, Global Nurture at CyberArk
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Stephanie Esplin
With a strong foundation of over 10 years in marketing, I specialize in leveraging marketing automation to enhance customer engagement and drive impactful business outcomes. As a Marketing Automation Senior Specialist at CyberArk, I contribute to building robust nurture campaigns that align with the company’s mission of securing identities in a digital world. Passionate about creating seamless customer journeys, I strive to bring innovative and data-driven strategies to enhance engagement and optimize campaign performance. At CyberArk, I collaborate with cross-functional teams to execute audience-driven, behavior-based marketing campaigns while ensuring best practices in email deliverability, segmentation, and testing. My expertise in creating automated workflows and optimizing touchpoints has enabled the team to elevate customer experience and drive product adoption. By leveraging my background in lifecycle strategy and campaign management, I continue to contribute to the success of our marketing initiatives.
Experience
Marketing Automation Senior Specialist, Global Nurture
May 2024 — Present · Seattle, WA, US
Managed marketing automation initiatives that significantly enhanced lead engagement and conversion- Implemented an “always on” global nurture strategy, optimizing key performance metrics across diverse markets- Executed product trials and wake-the-dead nurture programs to revitalize exhausted leads- Continuously tested and optimized strategies to meet ambitious OKR targets, maintaining low unsubscribe rates.
Education
The University of Connecticut School of Business
Bachelor of Science, Business Administration
2010 — 2014
Skills
- Marketing
- Sales
- Strategy
- Market Analysis
- Marketing Research
- Market Research
- Strategic Partnerships
- Lead Generation
- Marketing Automation
- Social Media Marketing
- Marketing Strategy
- Eloqua
- Competitive Analysis
- Product Marketing
- Social Networking
- Management
- Team Building
- Advertising
- Direct Marketing
- Marketing Communications
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