Stephanie Edminister

About Stephanie Edminister

Passionate Senior Manager Category Management Executive with a demonstrated history of success working in the consumer goods industry with a diversified skill set in Category Strategy, Account Management and Team Management. MBA from University of California, San Diego - The Rady School of Management. Skilled in Nielsen, IRI, Numerator, GAP Negotiations, Analytical Skills, Consumer Products, Sales, Consumer Strategy and Retail.

Experience

1. Senior Sales Executive - Natural Channel

   The Hershey Company

   Dec 2024 — Present

   Senior Account Executive strategically building pathways to growth for Hershey’s BFY snacking brands both Salty and Sweet in the Natural Channel, ultimately creating healthier snacking solutions for all generations. Responsibilities include over seeing the sales strategy and P&L for the Natural Channel via UNFI and leading our brokerage network to harness the power of the Natural Channel.

Education

• University of California, San Diego - Rady School of Management

  Master of Business Administration (M.B.A.), Business Administration and Management, General

  2016 — 2019

• Miami University

  Bachelor of Science, Marketing

  2003 — 2007

Skills

• Key Account Development
• Sales Management
• Account Management
• Analysis
• Consumer Products
• Leadership
• Nielsen
• Sales Operations
• Strategic Planning
• Merchandising
• Strategy
• Shopper Marketing
• Retail
• Categorization
• Customer Insight
• Management
• Marketing Strategy
• Iri
• Grocery
• Forecasting
• Competitive Analysis
• Sales