Stephanie Hawkins

About Stephanie Hawkins

Senior product marketing leader with 15+ years experience driving the go-to-market…

Experience

1. Senior Product Marketing Manager - Intelligent Automation

   Pegasystems

   Oct 2021 — Present

   Led all product marketing activities for two core Intelligent Automation solutions: Process AI and Process Mining -Developed GTM and product launch plans for new features and products -Created content assets such as case studies, datasheets, sales presentations, blog posts, ebooks, webinars, videos, and messaging documents -Worked cross-functionally with product managers, sales leaders, CSMs and global marketing to drive a cohesive story in market -Led cross-functional team through the acquisition of a new process mining product and the relaunch of the solution

Education

• University of Michigan

  Bachelor's Degree, English Literature

• North Carolina State University

  M.P.A., Public Administration

Skills

• Marketing Automation
• Online Marketing
• Journalism
• Wordpress
• Content Writing
• Copywriting
• Editorial
• Multi-Channel Marketing
• Content Marketing
• Content Development
• Editorial Calendars
• Sem
• Corporate Blogging
• White Papers
• SEO Copywriting
• Blogging
• Social Media
• Account Management
• Marketing Communications
• Marketing Campaign Management
• B2b Software
• Social Media Marketing
• Editing
• Digital Strategy
• Press Releases
• Public Relations
• Online Advertising
• Storytelling
• Hubspot
• Freelance Writing
• B2b Marketing Strategy
• Marketing Strategy
• Grant Writing
• Webinars
• Digital Media
• Public Administration
• Strategy
• Digital Marketing
• Content Strategy
• Marketing