Stephanie B.
Director of Crm @BET99
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WORK HISTORY
Director of Crm @BET99
Launched lifecycle campaigns & raised deposits $500K+ in the first monthReactivated ~9k players in 2025 across 2 brands• Effectively migrated multiple platforms to enhance industry agility• Solved SQL, HTML and automation challenges to increase efficiency• Strategized A/B testing, promotions, lifecycle tactics and digital journeys cross-departmentally for 2 iGaming SaaS brands generating revenue and reducing churn• Develop and implement CRM marketing initiatives to retain existing customers and increase loyalty • Plan and manage multi-channel CRM marketing campaigns including segmentation, strategy, planning, and reporting• Streamline customer lifecycle journey through automated communications for all segments • Manage cross-sell with other channels and verticals to maximize customer value • Analyze and review KPI´s and support implementing CRM best practices and procedures • Coordinate a team of CRM associates/executives• Leadership Development Program Mentor
EDUCATION
Canadian Marketing Association
Certificate, Digital Marketing
University of the People
Bachelor of Science - BS, Business Administration and Management, General
University of Toronto - Rotman School of Management
Certificate, Women in Leadership
Canadian Marketing Association
Certificate, Digital Marketing Strategy
Canadian Marketing Association
Certificate (2 CMA, CPD Credits), Brand Communications
Canadian Marketing Association
Certificate, Digital Analytics
Georgian College
Associate, Advertising
SKILLS
ABOUT STEPHANIE B.
My industry passion and thirst for continuous knowledge delivers goal-oriented results. I confidently offer creativity and detail-oriented hard work for professionalism and strategic planning, you can count on. I love brainstorming and problem-solving and implementing tests that lead to tangible results, both on and offline.
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