Stephanie Bouvia
Marketing | Health & Wellness | Team Leader
- Role
- Senior Director, Integrated Media Planning at OMD
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Stephanie Bouvia
Marketing professional with over 10 years of experience in media. Vertical experience: Retail, Pharma, B2B, AutomotiveGuest Speaker and Contributor, Wake Forest University Paid Digital Marketing course (part of the Master of Digital Marketing graduate degree program.)Deeply interested in nutrition, exercise sciences, and health & wellness.
Experience
Senior Director, Integrated Media Planning
Jul 2025 — Present
Primary Responsibilities:• Account Lead: Serves as the primary point of contact for clients. Leads and develops account plans and creates clear accountability measures that ensure client and agency success• Acts as the connective tissue between the client\'s business strategy, brand strategy, communications strategy, and media strategy• Orchestrates the development of campaign plans, including overall strategy, channel mix, audience profiles, and measurement• Provides expertise and leadership in performance marketing across all channels• Understands business concepts & client objectives to identify opportunities for campaign expansion & growth• Team Leader: Manages a team of media planners, and works closely with investment team members of all levels• Cross-Team Collaboration: Works cross-functionally with global teams, creative teams, investments teams, and marketing science teams
Education
S.I. Newhouse School of Public Communications at Syracuse University
Bachelor of Science (B.S.), Newspaper Journalism
2011 — 2013
Pace University
Communication and Media Studies
2009 — 2010
Skills
- Direct Response Marketing
- Editing
- Retail Sales
- Brand Marketing
- Microsoft Office
- Written Communication
- Digital Marketing
- Online Advertising
- Twitter Marketing
- Team Management
- Budget Management
- Autodidacticism
- Copy Editing
- Marketing
- Public Speaking
- Copywriting
- Facebook Marketing
- Data Analysis
- Pinterest Marketing
- Social Networking
- Social Media Measurement
- Digital Strategy
- Cross-Team Collaboration
- Google Adwords
- Budget Forecasts
- Budget Pacing
- SEO
- Time Management
- Problem-Solving
- Photoshop
- Biddable Media
- Client Relations
- Reporting & Analysis
- Customer Service
- Indesign
- Digital Media
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