Stephanie Fry
Director, Integrated Marketing | Leading with data, powered by AI, inspired by empathy. Shaping the future of customer-centric marketing in financial services.
- Role
- Director, Nationwide Financial Integrated Marketing at Nationwide Financial
- Location
- Columbus, OH, US
- LinkedIn followers
- 500 followers
About Stephanie Fry
Bridging data and humanity to power meaningful growth in financial services.I’m a results-driven marketing leader who believes that insight without empathy is incomplete. Over the past two decades, I’ve guided high-performing teams to transform complex data into clear direction — driving measurable impact for customers, advisors, and the business alike.My approach blends strategic clarity with servant leadership: setting the vision, empowering people to achieve it, and ensuring every initiative connects back to the customer. Whether building integrated campaigns, aligning with sales, or activating AI-enabled personalization, I focus on turning curiosity into capability, and capability into outcomes that matter.
Experience
Director, Nationwide Financial Integrated Marketing
Apr 2025 — Present · Columbus, OH, US
Lead, develop and coach marketing team responsible for supporting NF Focus Firms.• Launching Nationwide’s first dynamic email program for LPL, leveraging in-house data to deliverpersonalized advisor content with the goal of accelerating time-to-first-sale and driving earlyadoption of solutions.• Developed pre- and post-conference engagement strategy for key firm events and led team thatexecuted tailored approach. At the Raymond James Elevate conference, this approach increasedadvisor engagement and penetration, generating $3.5M in new sales from previously inactiveadvisors.• Championed development of account-level engagement dashboards to track email performance,uncover delivery barriers, and inform strategies that improved advisor reach and firm penetration.• Evolved firm marketing from one-size-fits-all to data-driven, firm-specific strategies, enablingaccelerated LOB goals and helping SAM Focus Firm sales growth from $5B (2020) to $11B (2024), with$12B projected for 2025.
Education
The Ohio State University
Bachelor's degree, Communication and Media Studies
Columbus State Community College
Baking Certificate, Culinary Arts/Chef Training
Colorado Technical University
Master of Business Administration - MBA, Marketing
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