Stephanie Achigbu
Music Marketing & Promotions Emea (Soundon) @TikTok
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WORK HISTORY
Music Marketing & Promotions Emea (Soundon) @TikTok
London, GB
Clients include: WizTheMC, Kamille, AntsLive, Tion Wayne, Nxdia, Mae Muller, Ellie Dixon, MOBO Unsung, M Huncho & Potter Payper, Cashh, Celina Sharma, Maisi, Wes Nelson, Izzi De-Rosa, Grace Gachot, SamRecks and more- Strategic campaign planning, execution and budget management of 360 music marketing campaigns- Liaise directly with Artist Partnership team and artist management to ensure successful artist marketing and music promotion campaigns across traditional, influencer and social media/digital marketing verticals- Work closely with the A&R team to coordinate product delivery, campaign timelines and marketing assets (artwork, photos, videos, etc.)- Curating and managing global marketing activations to promote SoundOn as a brand-Work with external creative and media buying agencies, source and manage press, online, radio and TV opportunities for each project if needed-Collaborate with the International Music & Marketing teams to roll out campaigns in international markets as well as other strategic initiatives-Analyse key campaign statistics and data points to measure campaign success and uncover new marketing opportunities.
EDUCATION
University of Essex
LLB, Law with Business
St Angelas and St Bonaventures sixth form
A Levels, Psychology, Chemistry and Biology
St Angelas Ursuline School
11 GCSEs A-C grade, 11 GCSEs A-C
SKILLS
ABOUT STEPHANIE ACHIGBU
Results-driven international marketing executive with 10+ years of experience delivering high impact global music campaigns across EMEA and beyond. Proven track record of driving revenue and leading award winning marketing operations. Expertise in global release execution, cross-functional coordination, and commercial growth across the independent and major label landscape. Highlights & Achievements:Recipient of the Best Marketeer Award at the YMB Awards (2024).Led the campaign for WizTheMC x Bees & Honey’s \"Show Me Love\", achieving a Top 5 UK chart position and over 150 million global streams (2025).Earned a MOBO Award nomination for Song of the Year for Leostaytrill’s \"Pink Lemonade\" campaign (2025).Secured UK Top 40 chart placements with \"Abracadabra\" by Wes Nelson x Craig David and \"36 Hours\" by M Huncho x Potter Payper.Executed the \"Girls Like Us\" campaign for Celina Sharma, recognised by Music Week as one of the most viral tracks of the month with over TikTok video creations (September 2023).Inducted into Music Week’s Women in Music Roll of Honour (2022).Nominated for six UK Music Video Awards for Little Simz’s \"Sometimes I Might Be Introvert\" campaign, including \"Point and Kill\" and \"I Love You, I Hate You\"(2022).Featured in Complex’s “15 Black Music Execs Shaking the System” list (2022 Edition).Served as global marketing lead for Little Simz’s first Top 5 album,\"Sometimes I Might Be Introvert\", which peaked at No. 4 in the UK and saw a 950% increase in first-week sales versus her previous album.The campaign earned Little Simz four BRIT Award nominations and her first-ever BRIT win—making her the first AWAL artist to receive the honour. The album also received an Ivor Novello Award, an NME Award, and a Mercury Prize nomination.Nominated for Artist Marketing Campaign of the Year by Music Week (2022); campaign also named one of the best of 2021 by MusicAlly.Achieved a UK Top 40 chart position with Poundz’s \"Opp Thot\", marking Disturbing London’s first Top 40 hit in two years.Increased streams for Universal Music’s flagship hip-hop playlist by 38%, making it Spotify’s most streamed third-party hip-hop playlist.Developed and managed Spotify’s largest third-party hip-hop playlist.Led Universal Music UK’s top two digital campaigns of 2017.Sold over 3 million compilation albums between 2016 and 2018, including four UK Official Chart No.1 albums.
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