Stephanie Watruba
Leading GTM Strategy and Product Positioning for Aviation
- Role
- Product Marketing Manager at Veryon
- Location
- Green Bay, WI, US
- LinkedIn followers
- 500 followers
About Stephanie Watruba
With over 15 years of experience in marketing and product strategy, I specialize in developing and executing go-to-market strategies, product positioning, and sales enablement. Currently, as a Product Marketing Manager at Veryon, I lead the commercialization and market positioning of the Tracking and Tracking+ software portfolio, leveraging my expertise in product positioning, market landscape analysis, and content development. My mission is to align cross-functional teams toward achieving impactful results through tailored messaging frameworks, buyer personas, and data-backed strategies. Dedicated to advancing the aviation industry, I focus on translating complex technical capabilities into compelling value propositions, fostering customer engagement, and maximizing aircraft uptime with predictive technology and AI.
Experience
Product Marketing Manager
Feb 2026 — Present · Austin, TX, US
Leading the go-to-market (GTM) strategy and market positioning for Veryon’s premier Tracking and Tracking+ software portfolio. Veryon is the global leader in aviation information services, supporting 7,500+ customers and 100+ OEMs in maximizing aircraft uptime through predictive technology and AI.Key Focus Areas:* GTM Strategy: Spearheading the end-to-end launch strategy and commercialization for the Tracking portfolio, ensuring alignment across Product, Sales, and Customer Success.* Positioning & Messaging: Developing high-impact messaging frameworks, ICPs, and buyer personas that translate complex technical capabilities into compelling value propositions for the aviation industry.* Sales Enablement: Equipping global sales teams with the tools, training, and competitive intelligence (battlecards, pitch decks, FAQs) needed to accelerate the deal cycle.* Market Intelligence: Analyzing industry trends, competitor movements, and customer feedback loops to influence the product roadmap and drive innovation via Veryon AIRE.* Cross-Functional Leadership: Building standardized processes for product releases and internal communications to ensure a seamless experience for over maintenance professionals worldwide.
Education
The University of Iowa Tippie College of Business
MBA, Organizational Leadership
2020 — 2022
University of Colorado Colorado Springs
Bachelor of Business Administration (B.B.A.), Emphasis: International Business with Minors in Marketing & Spanish
2003 — 2007
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